I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

First impressions of Google +

I’ve stopped counting on the amount of time I’ve been asked to predict the future of Google Plus. The newspapers seem to do the same reviews. One day they are amazed with the amount of downloads, the next they are certain the time is over because visits has gone down.

The fact is that it is the fasted growing social network ever, however,  everything seems the be the fastest something nowadays so with the power behind google, I’m not surprised. However, I do not intend to predict the future of Google + here, I intend to give you my thoughts on the network so far.

Truth is, so far I love it. With that said – I do expect quite a few developments and improvements over the last few months.

Circles – both private and open

What I like so much is the combination of the social features with facebook/twitter – or at least my way of using them. With circles instead of friends or follow I can create groups of people I know better and groups with people I just find interesting.

Huddles – Great on mobile – necessary on web

As far as I can tell huddles are meant for mobile and chat for web. But I love the huddle because the conversation can keep going when I’m not around. I would love to have the same feature on the web. A bit like the new facebook groups were it sometimes is too much action.

Hangouts – Better in theory

Hangouts comes with a clear purpose, and they have a role to fill. I would know, I requested it a few month ago in another post. However, the necessity for the users to install a plugin and the fact that there is not a mobile version yet means that it has still a road to go. But it has potential. Real potential.

What do you think? Please share your first impressions as a comment 🙂

  1. not a fan of Google+ but the circle thing is a good idea. I don’t think it will replace Facebook.
    I know facebook replaced orkut and myspace but google+ isn’t offering any game changing feature. If they need me then they need to add something important which their competitor is not providing

    Comment by Hassaan San on 2012/01/22 at 04:27


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via