I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Does organizational structure prevent developments such as SoLoMo?

As a ‘digital’ blogger (though rarely active nowadays) I almost feel that I have to write something about SoLoMo, since it is the buzzword of the year. Yet, tweeting to get some good examples, there response was there aren’t any. (please, prove me wrong)

SoLoMo – if you missed it stands for Social, Local & Mobile.

Nevertheless the concept has got me contemplating about something bigger than the marketing term that it is. Namely, the organizational structure we have to day and how we will have trouble with SoLoMo as long as we keep it.

Organizations today, or in this case the organization of the individual employee goals, might not be ready for SoLoMo. Take sales divisions as an example, most businesses have sales personnel with have some kind of commission. This is commission can be based on many things and levels, ranging from products sold from an individual to total sales of a store, it depends of a persons role in the company.

If you would integrate SoLoMo in a business with this structure, depending on the implementation, it might cause a conflict of interest. Lets say that we put a qr code next to a product, the qr code let to a mobile webpage, where you could read more about the product, or post to your friends on facebook to hear their opinion about it, or even compare the price with other stores. Or perhaps the product was out of stock in the store so you could place the order online instead. Then who would get the commission for that sale, the staff responsible for the webshop or the store personnel?

This is only an example, and there are tons of solutions on how to solve it. The point I’m trying to make is, who will initiate SoLoMo solutions when everyone has different personal goals?

  1. That was a really insightful post ! 

    Comment by Mostofa Azad on 2011/11/30 at 08:18

  2. Excellent post! I completely agree. The org structure is stifling innovation.

    Comment by JesperBylund on 2011/12/04 at 20:05


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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