As a ‘digital’ blogger (though rarely active nowadays) I almost feel that I have to write something about SoLoMo, since it is the buzzword of the year. Yet, tweeting to get some good examples, there response was there aren’t any. (please, prove me wrong)
SoLoMo – if you missed it stands for Social, Local & Mobile.
Nevertheless the concept has got me contemplating about something bigger than the marketing term that it is. Namely, the organizational structure we have to day and how we will have trouble with SoLoMo as long as we keep it.
Organizations today, or in this case the organization of the individual employee goals, might not be ready for SoLoMo. Take sales divisions as an example, most businesses have sales personnel with have some kind of commission. This is commission can be based on many things and levels, ranging from products sold from an individual to total sales of a store, it depends of a persons role in the company.
If you would integrate SoLoMo in a business with this structure, depending on the implementation, it might cause a conflict of interest. Lets say that we put a qr code next to a product, the qr code let to a mobile webpage, where you could read more about the product, or post to your friends on facebook to hear their opinion about it, or even compare the price with other stores. Or perhaps the product was out of stock in the store so you could place the order online instead. Then who would get the commission for that sale, the staff responsible for the webshop or the store personnel?
This is only an example, and there are tons of solutions on how to solve it. The point I’m trying to make is, who will initiate SoLoMo solutions when everyone has different personal goals?