Hopefully most companies are considering how to adapt their website to tablets during 2012, if they have not already. Common strategies today contain for example mobile first, mobile & desktops sites and complementary native apps. However, until you have your permanent solution in place. Here are a few of the most “annoying” website habits to get rid of to not annoy your iPad visitors to much.
1. No more suggestions for mobile versions
Nelly.com is one of the sites that allows the user to choice between the mobile and the web version of the site. So far I have never found a mobile version of the site, which I wanted to use in the iPad so I suggest they remove this choice. I would actually remove this choice in the mobile as well, because if the mobile version is good enough this is the one the user would want to visit and then it should be the predefined choice. It is how ever important to always have a choice to return to the main site.
Suggestion: From an iPad the user want to visit the desktop site which in ideal world is adapted for touch.
2. No more suggestions of iPhone apps to iPad users
This is another common occurrence while surfing on the iPad is the recommendation of downloading an iPhone app to your iPad. Thought this actually work (to use iPhone apps in the iPad) it is rarely a pleasant experience.
Suggestion: Remove recommendation for iPhone app for visitors from an iPad
3. No more flash content – or create an alternative site
I have really big trouble understanding websites who are completely based on flash these days, but apparently they are more common than I thought. Vagabond is one of them, who completely shuts out the iPad and iPhone visitor. If you would have a mobile site without flash this might be the only time where I would suggest you would point your iPad visitors to that.
Suggestion: Create a responsive website for iPad and iPhone users or even better remove the flash site completely.
Finally – think twice on what to use of your current solution
Lastly I want to mention dinsko.se, which I honestly do not understand. When visiting their site I get the “normal” suggestion to download flash, but I also get a link to their webshop that is not built on flash. I am quite confused to why they do not only have a redirect to this site right away. Because it took me at least tree visits to “find” this link as I the first time saw the flash comment and left. So I went to my desktop and find out what is on the flashbased part of the website and as far as I can see it is a campaign site on which almost all links go to the shop. Making the flash content fairly useless.
Suggestion: Remove the flashbased campaign site and direct all traffic to the non-flash part of the website