I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Don’t prompt app downloads for all your mobile visitors

A few weeks ago I listened to a very interesting presentation/marketing session by Mattias Beijmo about strategy for the web. It was especially one example ge gavethat has been stuck on my mind since then.

If you go to a car dealer to look for new tires, you would be quite upset if you were met by a salesman who held up sign and shouted “BUY THIS NEW CAR”. You would not consider that a very pleasant experience. Still, when browsing the web this is often what happens a lot too us. Entering the front page of a website we are meet with the best deal that company have regardless if we are looking for it or not.

This changed a lot of my thinking with my current project and we will do things a lot differently from now on. And I’m finding this “behavior” in more web situations. I’ve been using my iPad a lot lately and in my last post you could read a bit about the worst user experiences you can have when companies do not have a tablet strategy. One thing that is really beginning to bother me is the pop-ups for app downloads which more and more websited have. This message pops-up when you are browsing to their site:

“Do you want to download our app? Cancel/Yes”

We get this message before we even enter a site and regardless on why we got there, adding to that most apps do not have the information that we are looking for when we arrive to a website which means that I had to go through the process of downloading an app that did not have the info I was looking for. Therefore I have to go back to the website, to once again get the same pop-up, decline it and start browsing the non-mobile adapted site for the info I was looking for. Quite an unsettling experience, especially if the app I downloaded was marketed on the iPad but not even adapted for it.

Key take-away: If you do not want to develop a mobile adapted website, only suggest app downloads in the cases you know that your app contains what the visitor is looking for.


  1. It is really frustrating.  I don’t need different apps for all the sites I visit. I just want to access them using the internet browser. Nowadays it should be customary for all websites to have mobile supported websites.

    Comment by Hassaan San on 2012/01/16 at 00:05

  2. […] lately about what not to do when you do not have great support for your mobile- or tablet visitors, one about not prompting app downloads and one about what you should not to when you don’t have a tablet strategy. But what I haven’t […]

    Pingback by Present the options for you mobile/tablet visitors on 2012/01/29 at 20:00


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via