I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Present the options for your mobile/tablet visitors

I’ve written a few posts lately about what not to do when you do not have great support for your mobile- or tablet visitors, one about not prompting app downloads and one about what you should not to when you don’t have a tablet strategy. But what I haven’t covered is what you should do to support mobile and tablet visitors, because there are so many answers to that question and it all depends on your goals. But here is a start a suggestion on what you should do while developing a better solution or deciding on your strategy.

Develop a page for mobile and/or tablet visitors with the options they have.

A few examples could be.

  1. Link to your full website
  2. Link to an app download
  3. Link to a mobile version of the site
  4. A reminder to send themselves about visiting the site from another device later.

An example from Google:

I was inspired to the last example when visiting the chrome extensions site from an iPad. When I visited the webpage I was greeted with a message saying that I could not access the website from my operating system but I could easily send my self a reminder to try again later from a desktop. I loved this solution as it gave me an option, thus the key takeaway is – don’t leave your visitors stranded even when you don’t intend to help begin supporting a channel.

For example; IKEA recently launched a new mobile website based on html 5 which I tried to visit from a windows phone 7. Only to be met by a white screen. Why? Windows phone 7 does not support html 5. If Ikea did not want to support window phone what they could have done was redirect the visitors to their normal website or give them a page with alternatives such as the one’s above.

Do you have another view on this? Prefer another user experience or have other ideas for alternatives? Please drop a comment. 

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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