I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

16 optimization opportunities on the Spotify website

I love looking into how to optimize websites and products to twist and turn to find out what really works or not. Sometimes though I believe that it is difficult to see the optimization opportunities in pages that are already really good. Therefore I wanted to share my analysis of the Spotify webpage which is …

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13 tips for an even more awesome SXSWi experience

While I still have it fresh in memory I thought I would write down some learnings from SXSWi. Bare in mind though that I had read very little about the event itself before I got there and basically all I knew was that it was the heart of interactive everything in the world.

Plan time to …

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Are online content as valuable as egyptian drawings?

Imagine that you post 3 tweets/facebook posts at an average of 140 char per week every week in 5 years, then you will have written 100,000 char, and you are on good way to a novel. Myself and many other post far more than that and adding to it we also share links, pictures, locations, …

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Let your employees work in their creative environment

4h work week, remote working, coworking and many many more are examples for trends and almost movements where people are trying to find new ways to redesign how they make a living. Now I’m not saying that either of these are true but I do want to flag for a change here.
Earlier today I listened …

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Invest in content – not ads – to drive good traffic.

Traditional retail marketing, in this case before internet marketing, mostly focused on driving people in to a store and building brand awareness. Except for the ‘display window’ in the stores, external channels were pretty much the only alternative to bring people into the stores. The options where limited to TV, radio, Newspapers, direct mail and …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via