I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Are online content as valuable as egyptian drawings?

Imagine that you post 3 tweets/facebook posts at an average of 140 char per week every week in 5 years, then you will have written 100,000 char, and you are on good way to a novel. Myself and many other post far more than that and adding to it we also share links, pictures, locations, interests, video and more. Thus I probably in post a novel worth of information every year. That is a lot of sharing.

On Sunday I listened to Amber Case compare your Facebook timeline with old egyptian drawings to illustrate the different ways of posting information new and then. This comparison got me thinking. Thought we rarely consider the two ‘channels’ similar, they have more in common than we think. I think many of us see Online more like a fast-food restaurant and egyptian drawings like a  restaurant from the Michelin guide. However, what we share are much more alike than that. We share stories about our life and knowledge about things we know/learn. Just like the egyptians used to do.  It is just our perception of the value of the information that differs. Perhaps also the time put into the production. You might also argue that egyptian drawings are art, which I agree with, but that was the channel and the language of that time. Facebook & twitter are the channel and language of our time.

What is scary though is how nonchalant we are to this value. We produce much more content today than every before, but without any certainty on if the content will be exist or be accessibly in a few days from now. Yesterday Gowalla throw in the towel and with that all our check in and pins were gone. (Some of us might have be collecting, and all that is gone) You will be able to go in an extract the data from the platform, but what will you do with it? How will you use it?

The big questions are: What are the information that we put out there worth? And how are you protecting that investment? 

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via