I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Let your employees work in their creative environment

4h work week, remote working, coworking and many many more are examples for trends and almost movements where people are trying to find new ways to redesign how they make a living. Now I’m not saying that either of these are true but I do want to flag for a change here.

Earlier today I listened to a presentation called ‘How to Be an Idea Factory’ by Matthew Diffee. One of his main points was that the environment in which you are trying to be creative is very important for how well you will produce. Some work best at home, others in the office and some in coffee shops to give a few examples. Yet many traditional companies do not acknowledges this and thus loose creativity flow because they have all their employees work in the same way. Not knowing if this actually is what will make them most creative.

What mostly frightens me is the difference in spirit between freelancers and entrepreneurs compared to those working in bigger firms. And even the difference between those who used to work in a corporation and later moved on to being an entrepreneur. Entrepreneurs are in almost all cases filled with hope, ideas, creativity and energy while I see almost the opposite in others.

Could it be that the environment in which we are trying to be creative is so valuable that it changes how we are?

I propose a more open, trustful and honesty discussion of how and where we do our daily job. Let people work where they do most and are most creative instead of setting up rules for the rules sake, or sticking with traditions that no longer makes sense. 

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

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