I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

7 findings that should change your E-commerce business

If you knew these thing about E-commerce what would you change about your business?

  1. It is proven that people would rather buy a product with a negative review than none at all.
  2. The average 24 year old and younger – cannot say what is on the top or on the left side of the screen on a website beucase they have developed a resistance to banner ads.
  3. The Wine library calls everyone whom unsubscribe to their newsletter and of the ones’ they call 40 % resubscribe and their spend increase with 70 %
  4. Zappos refeer to their competitors websites if they do not have something in stock as they believe in the long term relationship with the customer rather than individual sales.
  5. Banner ads have gone from an average of 15-20 % CTR to  0,7 %.
  6. 90 % of the Walmart website is user generated content.
  7. 2 out of 200 in Vaynerchuks audience did NOT skip commercials.

In 9 days it is time for this years Nordic Ecommerce Summit and I’m exited. Therefore I ended up watching a few of the clips from last year. Gary Vaynerchuk I’d seen before but a few others were new. Above are a few comments from the presentations by Zappos, Bazaarvoice and Vaynerchuk and I think they are quite remarkable. We are constanlty reminded by examples like these that Internet is changing/developing. Yet there are so few steps taken to change the current behavior. I can only hope that some of the presentations on this years’ conference are examples of how people have used the information above and done some dramatical changes.

  1. Landed here via Sara Öhman’s link on Facebook… Been reading a few posts and like it a lot! Put up an email subscription option and ill be the first one to signup for it!

    Comment by Joakim Nilsson on 2012/05/13 at 17:11


is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via