I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

The customers are in the smartphone – where are you?

I just walked around the city listening to an old interview with Jobs and Gates. They were talking about everything from how they’ve worked together throughout the years to what they see coming in the next couple of years. A bit of which focused on the ‘post-pc-devices’. This interview took place in 2007 just after the iPhone launched, which means that a few things have happened since it in this area.

This got me once again thinking about how big the gap really is between e-commerce stores and people use of internet today. Many businesses are still doubting whether people are ready to buy things online, or at least they are not prioritizing this area. It is too new and too unexplored. Mean whiles, most of us, have stopped using our laptops after ‘office hours’ depending on what they are. Instead we are, always available via phone, text and email in our mobile phones.

And it is in our mobile phones and tablets we nowadays spend most of our online hours. That is unless we are a vivid gamer or writer, because that is like the only two areas where mobile is not yet caught up. Think about it, how many ‘non-work’ related hours do you spend by your computer, compared to at your phone?

We pay our bills with the scanner in the mobile app, we visit facebook, we read the paper.  Yet the company budgets have in most cases not even discovered mobile yet.

In a report Google just published we find that 90 % of all smartphone users in Sweden have done research before buying product in their mobile and 27 % have purchased a product using their smartphone.

I believe that this numbers are lower than they could be because of the horrible user experience most visitors have from their mobile. Think about it, would you buy a product in you smartphone? Then maybe your customers would too.

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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