I just walked around the city listening to an old interview with Jobs and Gates. They were talking about everything from how they’ve worked together throughout the years to what they see coming in the next couple of years. A bit of which focused on the ‘post-pc-devices’. This interview took place in 2007 just after the iPhone launched, which means that a few things have happened since it in this area.
This got me once again thinking about how big the gap really is between e-commerce stores and people use of internet today. Many businesses are still doubting whether people are ready to buy things online, or at least they are not prioritizing this area. It is too new and too unexplored. Mean whiles, most of us, have stopped using our laptops after ‘office hours’ depending on what they are. Instead we are, always available via phone, text and email in our mobile phones.
And it is in our mobile phones and tablets we nowadays spend most of our online hours. That is unless we are a vivid gamer or writer, because that is like the only two areas where mobile is not yet caught up. Think about it, how many ‘non-work’ related hours do you spend by your computer, compared to at your phone?
We pay our bills with the scanner in the mobile app, we visit facebook, we read the paper. Yet the company budgets have in most cases not even discovered mobile yet.
In a report Google just published we find that 90 % of all smartphone users in Sweden have done research before buying product in their mobile and 27 % have purchased a product using their smartphone.
I believe that this numbers are lower than they could be because of the horrible user experience most visitors have from their mobile. Think about it, would you buy a product in you smartphone? Then maybe your customers would too.