I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Why don´t you keep your helpful customers in the loop?

I buy almost everything online, and I work with a digital product. From my work ‘m used to finding bugs and reporting them, which often happens when I shop too. I’m one of those customers who will let you know when your sign up form looks weird in Firefox or your input form is not working in chrome. People usually thank me, say they will fix it and offer me compensation for my “effort”. But so far no one have ever contacted me again saying they fixed it.

Why not? I would feel much more valuable and happy to report more if I knew that the report I sent where actually fixed instead of in a pile of to-dos somewhere. I would not care if it took 2 month, I would just love the idea that my contribution got an action. And the companies would easily have got a new tester and ambassador. How simple! Yet most focus more on closing errands than on the feeling of the customer.

At Detectify we have taken one step to solving this. We have decided that everyone who ask for a feature will have their email added to that trello card (we use trello to assign development tasks) and when a feature is set as done and live, I will personally email all who asked for it and tell them it is live, regardless on how long it’s been since the request. The responses are usually overwhelmingly positive for these emails.

Why don’t you keep your customers in the loop?

By Annelie Näs
Photo credit: Thomas Hawk

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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