Can anyone afford to stay away from Social Media? And if so, Who?

I just found this move produced by Erik Qualman on a blog written by Swedish Gert Frost.

Watching this movie I start thinking about all the people who have made the choice to stay away from all types of social media for various reasons. How long will people be able to stay disconnected from social media? And on average is it better to join or not join? Who should join and who shouldn’t?

I have been thinking a lot about this, because I think that many people hurt their reputation more than anything by being online. But I have not to any conclusion, probably because there are none.

Let’s look at two examples:

First we have Lisa, who is 38 years old, she has two children and is happily married. Lisa has worked for a governmental organization for the last 12 years, and as she is very satisfied with her work and the possibilities for advancement within the organization she does not think she will change jobs anytime soon.  She has already “chosen” whom of her collage friends she want to stay in contact with and she is not interested to find out what her old high school classmates is up to.

Honestly, I think that Lisa is very hard to convince to join Facebook etc. And even if she did, if she does not spend any time using it, will it help her career or let her stay more connected? If she ends up losing her job in the future, she will probably be able to bet other applicant for a new job because of her experience, though others might be more available online. Or, do you think that society will think of her as lazy for not prioritizing her career and perhaps for not he taken any initiative that show interest of what she does on work on her spare time?

Compare Lisa with Paul, who is 52 years old, has three grown up children and is divorced. Paul has been working of a local factory all his life, and has lived in the same city all his life. He has heard about social media and his children have shown their online profiles from time to time. But he does not see the point of him being online as most of the people he knows also live in the same city and they talk on the phone and meet occasionally anyway.

Paul’s children might try to convince him to join Facebook and Linkedin, but he might not have many connections or even completed profile pages. If the factory closes, can Paul’s chances for a new employment rise if he is on social media. Perhaps a potential employer would see that Paul easily adapt to new things and tries to stay updates as promising characteristics if he has to change field? Though, it could as well hurt his changes if they think that he does not “understand” the new media.

Is Social Media for everyone, or can the Baby Boomers stay outside without it affecting them?

If you were not sure about your opinions before I guess you might be even more confused when I uses personas to demonstrate the problem. Personally, I think that both Paul and Lisa could benefit from social media if they were using it in a good way. However, if not, they might as well stay away. But because they are from the baby boomer generation they can both make this choice. I’m not sure that people that haven’t turned 30 yet can.

What do you think?

An open letter to Dell: Give me a reason to choose you again.

To everyone that have an opinion,

Almost two years ago I bought my first Dell laptop; it was a Dell Inspiron 15. The reasons for my purchase were many, everything from the fact that I heard so many good things about dell computers to the long lasting batteries. Personally, I needed a good, reliable computer to use mainly for school work.

Today, two year has not even passed but the problems have been so many that I see no other solution than to buy another computer.

  • I have changed the keyboard once, after it stopped working when I used a special key board cleaning spray.
  • I had to exchange the whole screen after it had cracked in on the side, which turned out to be a manufacturing defect.
  • I have not been able to run the computer on any other mode than “low-energy” for the last year as it overheats immediately.
  • The mouse point can move when I type though my hand hasn’t touched the touchpad. (This I have got instruction on how to fix but I have not had the time to yet)
  • Last but not least, my computer has started to “flare” and fail with the moves of the screen, which seems to be because of some issues with the motherboard.

 The last problem I have not talked to Dell about yet, because I’m just so sick of all the troubles and plan on buying a new computer instead.

Many might not even consider buying a laptop of the same brand again after facing the same issues as I have. But as Dell’s customer service has been impeccable I really want to give Dell a chance to convince me to try again (hopefully with better luck).

Any words, statistics, reasons, or perhaps advice on how I could have prevented having these issues are appreciated.

That’s what I have to say! Dell Employees or Dell customers, tell me why I should choice Dell again, or if any other brand wants to be in this conversation, tell me why I should pick your brand instead.

If I end up not getting any responses to this, I just want to send an extra tumbs up to Dells Incredible Swedish Costumer Service!

FB vs Twitter vs Bing vs Google: An Analzyis of 2009's Trending Topics

As always around Christmas, people, blogs and newspapers evaluate the last year, and of course publish the predictions of the upcoming year. One of the topics discussed has been the most used words on the different networks and I thought that I would take a closer look at this, and see what parallels that we can draw from this.

Do we discuss and research the same topics equally on the different networks? Or is it very different? How come there are these similarities or differences?

Google, Bing, Facebook and Twitter have all published statistic of different kind that shows what has been trending on each network. Thought the statistics is presented and research differently I still think that we can compare them at some level.

The Search Engines: Google & Bing

Here is the list that Google and Bing presented:

  Google* Bing
1 Michael Jackson Michael Jackson
2 Facebook Twitter
3 Tuenti Swine Flu
4 Twitter Stock Market
5 Sanalika Farrah Fawcett
6 New moon Patrick Swayze
7 Lady Gaga Cash for Clunckers
8 Windows 7 Jon and Kate Gosselin
9 Dantri.com.vn Billy Mays
10 Torpedo Gratis Jaycee Dugard

*Google published different lists of trending search terms this list is the one the named “Fastest Rising (Global)”

Google and Bing are two of the biggest search engines out there. Despite that the most search words are not that similar. The obvious one is Michael Jackson that has been trending on all networks. Other than that Twitter is the only other word that trends on both. Interestingly enough Facebook is not even on the top 10 on Bing, which makes me wonder, who are the people who use Bing and doesn’t use facebook? Or, perhaps, is it more common to type “facebook.com” wrong when using Google as a search engine versus useing Bing?

Facebook

On Facebook’s blog they choose to share the most trending topics, thus not individual words or term that was mentioned. This means that the deaths of both Michael Jackson and Patrick Swayze goes under the topic “Celebrity Deaths.”

Here are the 15 most mentioned subjects on Facebook 2009:

  1. Facebook Applications
  2. FML
  3. Swine Flu
  4. Celebrity Deaths
  5. Family
  1. Movies
  2. Sports
  3. Health Care
  4. FB
  5. Twitter
  1. Years
  2. Lady gaga
  3. Yard
  4. Religion
  5. I

Twitter

Twitter has so far not published a post about the most mentioned words in general. Instead they a published a blog post called “Top Twitter Trends of 2009” about the most mentioned words in the following categories: News event, People, Movies, TV Shows, Technology, Sports and Hashtags.

I’m going to show you the results of only 4 of them, those that tend to be more discussed on the other networks; News events, People, Technology and Hashtags.

  News events People Technology #Hashtags
1 #Iranelection Michael Jackson Google Wave #musicmonday
2 Swine Flu Susan Boyle Snow Leopard #iranelection
3 Gaza Adam Lambert Tweetdeck #sxsw
4 Iran Kobe (Bryant) Windows 7 #swineflu
5 Tehran Chris Brown CES #nevertrust
6 #Swineflu Chuck Norris Palm Pre #mm
7 AIG Joe Wilson Google Latitude #rememberwhen
8 #uksnow Tiger Woods #E3 #3drunkwords
9 Earth hour Christian Bale #Amazonfail #unaccetable
10 #inaug09 A-Rod (Alex Rodriquez) Macworld #iwish

 A closer look at some of the words

 Facebook

It is interesting to see that Facebook seem to be discussed on Google but not on Bing. On Facebook itself it seems to be talked about as “fb” and on Twitter it does not top in Technology. Is this because it does not fall under the category technology, or simply because other technologies were more popular?

Google Wave & Windows 7

Another interesting thing was that Window 7 made the top list on Google and Twitter. But the Google product Google Wave did only make the list on Twitter. Although there is came in first. The same thing goes for Google Latitude which came in 7 on Twitter. Perhaps this has to do with the face that they sorted them in topics and thus it might not have reached the general top 10?

Swine Flu

The flu that has been in talked about around the whole worlds kitchen tables did not reach the top then on either Bing or Google, though it was highly ranked on both Facebook and Twitter. How come? Does this show a lot of talk and no facts? As you would Google for news etc. But talk about “rumors?”

People

No one can have missed the death of Michael Jackson, as this even tops the Swine flu discussions. But other than that people on the different networks seems to value talking about different people. Lady Gaga who even made her own spot in the Facebook top 15, compared to “celebrity deaths,”  and got in 7th on Google. She did not even reach the people topic on Twitter. Where Susan Boyle, and I assume the link the video was mentioned a lot. On bing Farrah Fawcett is the second most Googled individual, probably due to her death this year aswell. Why did difference in people? Has it to do with the “crowds” on the different networks?

Tiger Woods
Looking through this words the name Tiger Woods caught my attention, since he was not a person that I considered to be that “discussed” up until a few weeks ago. Thus, I wonder if the constant growth of twitter-users help to get trending topics in the end of the year a bigger chance to get mentioned here, compared to the other networks. Or perhaps the Tiger Woods drama was just something that everyone could talk about. What do you think? Am I on to something? Or do you think that he as been mentioned all year around.

Your conclusions

What do you think? Can you compare the results like this, or is it too many other factors that has to be considered? Do you see any other parallels?

FB vs Twitter vs Bing vs Google: An Analzyis of 2009′s Trending Topics

As always around Christmas, people, blogs and newspapers evaluate the last year, and of course publish the predictions of the upcoming year. One of the topics discussed has been the most used words on the different networks and I thought that I would take a closer look at this, and see what parallels that we can draw from this.

Do we discuss and research the same topics equally on the different networks? Or is it very different? How come there are these similarities or differences?

Google, Bing, Facebook and Twitter have all published statistic of different kind that shows what has been trending on each network. Thought the statistics is presented and research differently I still think that we can compare them at some level.

The Search Engines: Google & Bing

Here is the list that Google and Bing presented:

  Google* Bing
1 Michael Jackson Michael Jackson
2 Facebook Twitter
3 Tuenti Swine Flu
4 Twitter Stock Market
5 Sanalika Farrah Fawcett
6 New moon Patrick Swayze
7 Lady Gaga Cash for Clunckers
8 Windows 7 Jon and Kate Gosselin
9 Dantri.com.vn Billy Mays
10 Torpedo Gratis Jaycee Dugard

*Google published different lists of trending search terms this list is the one the named “Fastest Rising (Global)”

Google and Bing are two of the biggest search engines out there. Despite that the most search words are not that similar. The obvious one is Michael Jackson that has been trending on all networks. Other than that Twitter is the only other word that trends on both. Interestingly enough Facebook is not even on the top 10 on Bing, which makes me wonder, who are the people who use Bing and doesn’t use facebook? Or, perhaps, is it more common to type “facebook.com” wrong when using Google as a search engine versus useing Bing?

Facebook

On Facebook’s blog they choose to share the most trending topics, thus not individual words or term that was mentioned. This means that the deaths of both Michael Jackson and Patrick Swayze goes under the topic “Celebrity Deaths.”

Here are the 15 most mentioned subjects on Facebook 2009:

  1. Facebook Applications
  2. FML
  3. Swine Flu
  4. Celebrity Deaths
  5. Family
  1. Movies
  2. Sports
  3. Health Care
  4. FB
  5. Twitter
  1. Years
  2. Lady gaga
  3. Yard
  4. Religion
  5. I

Twitter

Twitter has so far not published a post about the most mentioned words in general. Instead they a published a blog post called “Top Twitter Trends of 2009” about the most mentioned words in the following categories: News event, People, Movies, TV Shows, Technology, Sports and Hashtags.

I’m going to show you the results of only 4 of them, those that tend to be more discussed on the other networks; News events, People, Technology and Hashtags.

  News events People Technology #Hashtags
1 #Iranelection Michael Jackson Google Wave #musicmonday
2 Swine Flu Susan Boyle Snow Leopard #iranelection
3 Gaza Adam Lambert Tweetdeck #sxsw
4 Iran Kobe (Bryant) Windows 7 #swineflu
5 Tehran Chris Brown CES #nevertrust
6 #Swineflu Chuck Norris Palm Pre #mm
7 AIG Joe Wilson Google Latitude #rememberwhen
8 #uksnow Tiger Woods #E3 #3drunkwords
9 Earth hour Christian Bale #Amazonfail #unaccetable
10 #inaug09 A-Rod (Alex Rodriquez) Macworld #iwish

 A closer look at some of the words

 Facebook

It is interesting to see that Facebook seem to be discussed on Google but not on Bing. On Facebook itself it seems to be talked about as “fb” and on Twitter it does not top in Technology. Is this because it does not fall under the category technology, or simply because other technologies were more popular?

Google Wave & Windows 7

Another interesting thing was that Window 7 made the top list on Google and Twitter. But the Google product Google Wave did only make the list on Twitter. Although there is came in first. The same thing goes for Google Latitude which came in 7 on Twitter. Perhaps this has to do with the face that they sorted them in topics and thus it might not have reached the general top 10?

Swine Flu

The flu that has been in talked about around the whole worlds kitchen tables did not reach the top then on either Bing or Google, though it was highly ranked on both Facebook and Twitter. How come? Does this show a lot of talk and no facts? As you would Google for news etc. But talk about “rumors?”

People

No one can have missed the death of Michael Jackson, as this even tops the Swine flu discussions. But other than that people on the different networks seems to value talking about different people. Lady Gaga who even made her own spot in the Facebook top 15, compared to “celebrity deaths,”  and got in 7th on Google. She did not even reach the people topic on Twitter. Where Susan Boyle, and I assume the link the video was mentioned a lot. On bing Farrah Fawcett is the second most Googled individual, probably due to her death this year aswell. Why did difference in people? Has it to do with the “crowds” on the different networks?

Tiger Woods
Looking through this words the name Tiger Woods caught my attention, since he was not a person that I considered to be that “discussed” up until a few weeks ago. Thus, I wonder if the constant growth of twitter-users help to get trending topics in the end of the year a bigger chance to get mentioned here, compared to the other networks. Or perhaps the Tiger Woods drama was just something that everyone could talk about. What do you think? Am I on to something? Or do you think that he as been mentioned all year around.

Your conclusions

What do you think? Can you compare the results like this, or is it too many other factors that has to be considered? Do you see any other parallels?

Use Google Alerts to Receive an International Daily Update of Your Favorite Subject

Recently I have started to use Google alerts to track more and more subjects that I have different interest in. From the beginning I mainly used it to track the buzz around the company I have been working for but many more ways to use it. So, in case you only use it for that or any other one reason, I thought I would share how I use it.

The way I use Google Alert makes it become a daily digest with an international summary of my interest, kind of my personal newspaper. Here is a few ways to use it:

Tracking your personal or company brand

Track your name or the name of your company, so that you can read anything that is being said about you. This is good both to see what people are saying, but it also gives you the opportunity to quickly respond to things that are said. As an example this can help your customer service to catch unsatisfied customers and make sure that they will return in the future.

Track the company you want to work for

If you are looking to work at a particular company it can be great to track what is being said about them. That will give you an opportunity to get to know about their staff, customers and client. This knowledge could give you an advantage in an interview and before that it might help you find out if you are what they are looking for, or how your knowledge could help their business.

Research a subject you are interested in

Tracking everything that is being said about the thing you are interested in might be a lot if it is a broad subject. However, you can choice either to specify your interest or to choice to have the alerts “once a day” or even “once a week” so that your inbox doesn’t get flooded with updates. Personally I limited one of my interests by choosing to only follow it in Swedish, as it is a subject is a lot smaller in Swedish, so that is an opportunity to. Either way, by tracking you interest you will be really up-to-date with what is going on, all over the world.

How To: Use Long Urls to aviod Twitter Scams

Lately, Twitter scams have become a big problem. Twitter scams are for example tweets containing links to sites that have viruses etc. Not only have normal internet users been fooled by these scams but also some of the pro-users have become victims.

This issue has developed along with the increased use of URL shortening services, such as bit.ly and tr.im

A while ago Bit.ly announced that they are making an effort to prevent this, since they are the default link shortening service for twitter.

To you avoid clicking on shorted links or checked, I recommend that you use a web browser add-on/extension that automatically shows the “real” link instead of the shorter version. This way you see the correct Url for the site that the link is taking you to, and it is easier to determine whether it is a site that you trust or not.

For those of you, who just occasionally click on shortened links, I recommend that you check the links at websites who lengthen links, such as LongUrl.com.

Here follow a list of plug-in for Firefox  and Chrome, that will help you avoid the scams by using Long Urls:

Chrome
ChromeMUSE – Shorten and expand URLs with different shortening service providers.
Explode – Expand shortened URLs (e.g. TinyURL) with LongURL
Bit.ly – (shorten, share, and track your links (only bit.ly))

Firefox

LongURL Mobile Expander 2.0.0
Long URL Please 0.4.1 (Article about this addon)

Internet Explorer

Since I do not use IE, I have not tried any IE extension that solves this problem. Unfortunately search did not help me either, so my tips to those of you who use internet explorer are to use one of the universal services that does the same thing.

Check your URLs no matter what browser you use

In case you do not want to use any of these plug-ins you could always use LongUrl.com which is a universal way to show were the short links are taking you. It will take more time to check the links this was as you have to enter the website. But that might be time you’re willing to offer as you do not want the links to be leading you to the wrong place.

General Online Safety

Internet gives us a lot of opportunities and makes things easier, you can save both time and money with the internet. But as it develops faster than many out there has time to follow, I encourage you to stay updated on the news threats that emerge for you as internet develops, and hope that you encourage your friends and families to do the same.

The 3 Best Chrome Extensions and The Most Popular Notifiers

About a week ago, Google Chrome released Extensions Beta with over 300 extensions. I have been using the extensions a while longer, with the developer channel, so I thought it was about time to share some of my favorites.

The notifiers that you cannot live without:

All the extension looks neat, although some of them still need some cleaning up. Especially the Facebook extensions layout could become better. The idea behind the extensions are simple, here is what piece Google said in their announcement:

“Extensions are as easy to create as webpages. Users can install and uninstall them quickly without restart, and extensions have a great polished look that fits in with Google Chrome’s minimalist aesthetic”

Three of my other favorites are extensions that change the “behavior” of the web browser.

Google Preview

The first on is GooglePreview, which gives you small previews of the pages in your google research. This sometimes speeds up searching even more as you can quickly see what the page looks like and if it is the one you are interested in. It is also great if you forgot the name of the site and want to find it, because hopefully it won’t have changed looks.

chromeextensions

The only downside is that sometimes it cannot provide previews or it shows old previews, but hopefully this is something the developers are working on.

Docs PDF/Powerpoint Viewer

The second one is the Docs PDF/PowerPoint Viewer, which “automatically previews pdfs, powerpoint presentations, and other documents in Google Docs Viewer.” I like this, because it opens all the documents a lot faster than adobe reader would, which I enjoy. This is an extension that I really see potential in. It would be nice to be able to excel and doc files in it as well. Also I would enjoy being able to save the documents somewhere, so that they can easily be reached again, in Google docs for example. Either way if you want to speed up the time it takes to open a pdf, this is the extension you should use.

IE Tab

Last but not least I have the IE tab which opens a new tab, where you can view a page in Internet Explorer while still using Chrome. Might sound a bit confusing, but for all of those who have not changed to chrome as all web pages do not support it this extension is the solution. The plug-in has been very popular by Firefox users and seems to be for chrome users to as it is ranked 4th in amount of users already.

How to uninstall

However, though all these extensions are great, I hope that you think about what plug-ins you choose to install. Because they are unfortunately not as easy to uninstall as they are to install. But here is a guide to how you do it: “How To Uninstall Google Chrome Extensions.”

Enjoy!

Are you using Google chrome extensions? Which are your favorites?

How to do group assignments online: 5 tips for online collaboration

A while ago I wrote about the pros and cons of online studies. Now, if you have made the decision to study online there are a few other things that I want to put on your message board. This time I will write about online collaboration, as it is not too obvious for everyone how to be a good team player in an online environment.

Sometimes you might know someone from the online class that you are taking and you might even have the opportunity to collaborate up with this person. However, usually this is not the case. Usually you have never met, never spoken and probably do not have the opportunity to meet offline as there is too many miles between you.

Thus going in to the collaboration you have do not know your teammates and you are working in an environment that is not optimal for sharing correct emotions. So what do you do? Here are some suggestions that will help your online group collaboration.

1. Introduce yourself and get to know your group. It is a lot easier working in the team when you know a little bit about the people you are working with. Their background might be useful for the assignment or the other way around maybe, a person you are working with has limited computer skill and might need some guidance on this. Knowledge about the skills of your team might help you plan your time during the assignment.

2.Take the time to learn about each other’s schedules. Online students tend to have a lot more going on alongside of their studies, such as work, extra classes, a big family etc. Therefore it is extra important to make sure that you understand what times and study methods that your group members have. Some might study mostly on weekends, while others do it during the day on the week. Knowing this is essential to do a group assignment where everyone does their part.

3.Plan your work before you begin. Planning is important for all assignments but when you study online it is even more important that you set dates and divide the tasks. As I mentioned before online students tend to have more commitments. Thus, working with set deadlines and assigned tasks is even more important. Especially important is it to plan time to review each other’s contributions to the assignments. Both because as you do not discuss things as frequently as in IRL group work and thus do not get as much feedback, but also since it is important that you learn all parts of the project as it is part of the class.

4.Consider making one in the group “last checker.” One of the most difficult parts of working online is that s you divide the tasks and write them individually without meeting is that you do not have the same group feeling. Thus there might be a lot of “I think” in the work, depending on the subject. Thus for some assignment is could be good to cut give one group member the last say on this. That is having just one person focusing on keeping the same “voice” during the whole assignment, who checks both grammatical, style, and word choice. Giving you the change to hand in a uniform document.

5. Consider sharing offline contact details. If someone doesn’t do their part it is important to decide if you can let that person take credit for the work or not. I have experienced cases where people have tried to excuses their lack of participation because they were sick, and the reason why did not contact us was because they did not have the energy to log on to the computer. Since it can be difficult rejecting this excuse, make sure that it cannot happen. Exchange phone numbers so you can call each other in case of sickness, a computer crash or whatever it might be.

I’m sure there are many smaller tips that would also help you a lot, but these basic thing have made online collaboration a lot easier for me.

Have you studied online? Do you have any tips to add to the list?

For further reading I recommend:
9 Great Document Collaboration Tools for Teams

3 suggestions to Facebook that would help people connect

Track answers and clicks on notifications

When you get a notification on Facebook and check it, it automatically says to be “read”, even if you do not click on the link that is provided in the notification. You can always see the latest notifications in the box in the down right corner of the Facebook webpage, and if you press a list of “view all” you can see a long list of your latest notifications. Here you can also choice what notifications you want to receive.

Though I like these feature, I could see ways that it could be improved. Most of all I would like to see a “tracking system” like you have on your email. In this tracking system it could show which links you actually pressed on, and which wall posts that you responded to, or “liked.”

notifications

This feature would make it easier for you to check what you have responded to what you have not acted on. Similar to the function that Facebook email provides. So it becomes easier to remember to follow up on you Facebook correspondence. Because I think many like me many times just “check” their Facebook, and don’t respond to anything. This means that notifications are opened and many times forgotten about.

Suggestion: Add the features that are currently in the Facebook inbox, where you can see which mails you have responded to, and if what emails you have not read. The inbox also offers the opportunity to mark emails an unread which I think could work nicely with the Facebook notifications. The only difference would be that as long as you had seen the notification the red flag would go away, which the digits (which show the amount of unread email you have) do not.

This could look something like this:

new-facebook-interface

Give a reason to the suggestions

When you log in to your Facebook and get on the home page, you have messages on the top the right column which suggests that you connect with people that you have a friend in common with or perhaps became a fan of a page that your friends are fans of. Lately this “message box”* also gives you suggestions on whom of your friends to connect with.

This was a feature I really saw potential in when it came and also used. Until I realized that it is not suggesting that you should connect with people you have not connected with in awhile, it suggests that you contact people that have not had much “action” on Facebook, for example;  no one has written on their wall in a while, or people who have not completed their Facebook profile yet. Basically it is programmed to suggest that you connect with inactive users.

Example:

suggest1

This probably benefits Facebook more than you, as they end up with more active users, if people help others to become more active. Sure, this might be nice, however; I think more people would use it, if it helped them as well. How about adding features that show when and how you last connected with the person that the box* suggests that you should connect with?

Suggestion: Give people more reasons to connect with friends they haven’t talked to in a while, by showing the date of the last correspondence. Or say “Lisa has wrote on your wall three times without getting a respond from you, maybe you should contact her.” This way, people would feel more of a need to connect to the suggested people, and perhaps even be thankful for reminding them, at least I would. If they the box does want you to connect with an inactive person says so “No one has written on Joey’s wall in three weeks, maybe you should change that?”

*With message box or box, I mean the automated suggestion generator.

Allow comments on event wall posts

On Facebook you are able to comment on statuses, pictures, albums, links, wallposts etc. Honestly, you can comment on almost everything. However, one the things I would like to comment on, you cannot. I’m talking about other people wall posts in events. Sure you could post on the same wall and hope that the person whose post you wanted to comment on checks the wall again soon. Or you can send an email to the person who posted the comment. However, neither of these alternatives seem very social to me.

event-comment-facebook

Suggestion: Add the possibility to comment on the wall posts in events from people who you may or may not be friends with on Facebook. In that way it will be easier to comment and the person in question will receive a notification of you comment and your answer will be available to all the other people who will visit the event site.

Does your effective work affect your customers?

Today I stopped by the Belgian Chocolate Store Leonidas. I was going to by a few gift boxes with fresh chocolate pralines for my grandparents, as they have never been to Belgium, and it is a part of the culture here. I remember the first time I went and bought chocolate praline stores here and how luxuries it felt to have them hand-pick the pralines, put them in the box and neatly wrap it up. Before I moved to Belgium I had never bought chocolate in this way.

Thus, because the fact that they give their customers this feeling of luxury I think that the buying process in the store is definitely part of what they are selling. They sell the experience to pick your own hand made chocolate pralines.

Imagine my disappointment today when I came in the store and they told me to buy a box that was already picked before I came in to the store, instead of letting me watch as they do it. The part that is even worse is that I asked for a mix box with less dark chocolate and alcohol filled pralines, which is not a generic mix box. But, I still got a finished mix box, which was already wrapped. I hope the boxes were created during the day, but as the boxes what not labeled with packaging date, I have no idea if I bought old chocolate. Therefore, it did not feel special at all to buy Belgian chocolate today, which actually felt more disappointing that one would have thought.

I’m sure that Leonidas did this because they wanted to be able to sell more during Christmas rush hours, when more people buy chocolate. Maybe they even managed to sell a few more boxes, but what does that matter when people leave disappointed? In the long run, they may actually lose customers by doing this, and then the extra business they generated won’t have mattered at all.

Thinking about it I am not even sure how much extra they can have made from this, they were still a lot of people working, who were standing around as they had nothing to do. The lines were long anyway, and I did not find out about the finished boxes until it was my time to order.

From this story I want to convey the message that before you make it easy for yourself, make sure that it does not affect your customers or their experience. This is perhaps even more important when you are in a market with a lot of competition like in the case of Leonidas.

So before you make it easy for you self at least think of the following:

  • How much will I gain of it?
  • What is the potential risk of the change?
  • How does it affect my customers?
  • Will this change be good in the long run?