I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

First impressions of Google +

I’ve stopped counting on the amount of time I’ve been asked to predict the future of Google Plus. The newspapers seem to do the same reviews. One day they are amazed with the amount of downloads, the next they are certain the time is over because visits has gone down.
The fact is that it is …

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Product portfolio: less is more!

Product development has been constantly on my mind lately because of my thesis work. And I bet that most who have written a thesis would agree with me that it is quite frustrating to find out really interesting things and get ideas worth remembering that don’t fit in to the paper.
The thought of the day, …

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6 ways to use QR-codes to increase conversion

QR codes are definitely not new, but lately more and more marketing people seem to be figuring out how to use them and places them on ads and other places around Sweden. Still I’ve not seen any examples showing a really good use of it. After all it has so much potential, why waste it? 
In …

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Where to start with a company blog

Writing a pressrelease you might consider how should we write this to make it newsworthy. Writing a blog on the other hand should be done with a different approach. Yet, I’m surprised by how many times I stumble upon a person saying, we cannot start a company blog because we do not know what to …

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Are you ready to drop TV ads and spend on Tweets?

I just finished listening to a very interesting speech by Gary Vaynerchuk. Now, I’ve read Crush it his first book, but not the second the thank you economy because if it is just half as good as his speech I’m gonna love it.
In his speech on the Nordic E-commerce summit he covers something I’ve wondered …

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I don’t read when I know what I want

Tonight my brother and I spent a sometime downloading a few programs and other things. I rarely do things like this with him, which might be why I got a few revelations.
Both him and I are heavy computer users who spent 10 h + by the computer daily.  Both at work and in our free …

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Adding to orders – the missed opportunity of online retailers

I’m a frequent online shopper and probably to about 75 % of my purchases online. (Not counting food). Many online shops are far from easy and usable while others are splendid. However, there is one thing that almost all have in common.
They are all failing to seize the opportunity to have customers make additions to …

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Never accept the first alternative

Yesterday I got a new nickname “the opinion machine” – why? Pretty obvious there is nothing I do not have an opinion about. Why? Because someone have to.  I am constantly surprised of how many things are agreed on with out a question or an alternative.
Maybe I’m picky or cynical but I truly believe that …

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Why leaders should be inspired by online games

A friend told me about Jane McGonigal’s Ted talk a few days ago, and this morning I finally had time to watch it. Believe me, you should no wait that look, you should drop everything right now and see it. Because if you are a online gamer you will learn about your possibilities and the …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via