Statistics are fantastic to have as support, but as a colleague to me said to day “statistics are like a bikini, you see everything but the exclusive parts which are hidden” (maybe a bad translation from Sweden). After discussing a bit about how to use statistics my head wondered off to how statistics often are used. We look at results and how we can develop and improve to follow those statistics. But when the statistics say one thing and the development possibilities are another, should we follow what is going on or try to change what can happen?
It is always easy to be the follower who does what others already have done. But when is it time to do what might happen? When can you afford to take a chance?
I will try to exemplify, Location based services are not as big in Sweden yet as they are in the US, but they are coming. But we can see a lot in the statistics on how it is used in the US and predict how they will be used in Sweden. Or can we? If I where to develop something now (which will take a few months to create), will that be what ‘sells’ in Sweden when the market is at the same stage. It is always about taking a chance.
But should I go for that because there might be a connection between he markets? Or should I try something else. Should I try to develop a service in Sweden now which I think not even the the US market is ready for now. It is a bigger risk, but I might also lead to a change to change the behavior in the Swedish market.
One could never be sure. But I would gamble a bit, I would develop for what can be not what already is. What would you do?







Recent Comments