I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Time to focus on native traffic?

When learning about social media and SEO, while blogging a lot, it is easy to focus on how to optimes post to work for these media. Writing titles what people react on and want to read more about on twitter as well as tagging the post with the proper tags for SEO, you’ve probably read …

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Thoughts on transparency

Tonight I sat down with miss Sara Öhman and discussed a few social media topics as a preparation for tomorrow’s lecture. One of the things mentioned (ofcourse!) was transparency and eventhough we decided not to continue discussing it,  it got me thinking.
What does it really mean to be transparent? The first thing I think about is …

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Introverted leaders doesn’t have proactive workers, good listeners do!

I just finished reading an article from the December issue of Harvard Business Review called “The hidden advantages of quiet bosses”. The article discusses the benefits of introverted leaders compared to extraverted leaders and focuses on who will have the most proactive workers.
The author Adam M. Grant argues that introverted leaders makes better leaders as …

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The one rule that must apply to all web stores

I cannot help but wonder sometimes how website administrators cannot spend more time on usability for the customers. I now that many bigger developments takes time, but how come I visited at least 5 different webstores selling curtains the other day without one sorting on length.
I started to think about this and how many websites …

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Why don’t you just do what you love?

What do you do for fun? Play wow? Travel? Listen to music? Watch countless of youtube clips? Whatever it might be, it might be the key.
There is currently a quite popular Facebook app that allows you to check how many hours you’ve spend browsing Facebook. I have not tried it myself, mostly because I think …

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Everyone else created their own daily – so I did it too!

After being featured in countless of “daily’s” made by people via paper.li, I cannot say anything else but that I was curious and very skeptical. Yet, my curiosity won and I created my own “daily”, though for now it is called What’s up!

Honestly, I have not really figured out the benefit with it yet, exempt …

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Do we all climb a digital staircase?

Can we classify how digital a person is based on the accounts and digital products a person has? Some discussions about a similar idea got my head spinning. And I cannot decide or picture if such a staircase exist? Do I make sense.. probably not. Let’s exemplify!
If a person has a smartphone can we …

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No more excuses – with this app I have to get the iPad

2010 turned me in to an Apple fan! Iphone and Macbook and I was hooked. (Though sometimes I’ pissed at them!) Actually I think it was the transfer from school to working that did it, but never the less. Since the iPad was released in Sweden I’ve been trying to make excuses why I shouldn’t …

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Facebook Places and LBS in Sweden

About a year ago I began doing the research to write a thesis on LBS (Location based services) which turned out to be a quite interesting choice as the services what just taking off in Sweden. This week it became mainstream as Facebook finally released Facebook Places in Sweden. Most my friend began using it …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via