Do you develop for what is today or what can be tomorrow?

Statistics are fantastic to have as support, but as a colleague to me said to day “statistics are like a bikini, you see everything but the exclusive parts which are hidden” (maybe a bad translation from Sweden). After discussing a bit about how to use statistics my head wondered off to how statistics often are used. We look at results and how we can develop and improve to follow those statistics. But when the statistics say one thing and the development possibilities are another, should we follow what is going on or try to change what can happen?

It is always easy to be the follower who does what others already have done. But when is it time to do what might happen? When can you afford to take a chance?

I will try to exemplify, Location based services are not as big in Sweden yet as they are in the US, but they are coming. But we can see a lot in the statistics on how it is used in the US and predict how they will be used in Sweden. Or can we? If I where to develop something now (which will take a few months to create), will that be what ‘sells’ in Sweden when the market is at the same stage. It is always about taking a chance.

But should I go for that because there might be a connection between he markets? Or should I try something else. Should I try to develop a service in Sweden now which I think not even the the US market is ready for now. It is a bigger risk, but I might also lead to a change to change the behavior in the Swedish market.

One could never be sure. But I would gamble a bit, I would develop for what can be not what already is. What would you do?

Is usability the key to success?

How would your sales statistics look if all your products where as easy to understand and use as the iPhone or Spotify? Do they sell because they don’t need a manual? Is that the 3rd or 4th reason to success (After right product at the right time etc.)? Can we apply this to other things?

I’ve started to realize that the products that I use the most and actually enjoy using are the once that do not need a manual or a course or years of experience to learn. IPhone and Mac, Twitter and Facebook, Spotify and Filezilla are all products that do not need a manual or a handbook and still I find them very useful and well-thought trough. They might not all have started as they are right now, they have had additions and changes made to them, yet they are all so easy to use that one just have to log on and it works.

I never thought I would be writing the specifications for IT systems but that is part of my work now. Quite intimidating sometimes as most IT systems are difficult to use and lack many of those features one wanted. Therefore I try to find inspiration in the products that are easy to use, with the intention to define what make them easy to use and try to transform that into how I can build IT systems that are as easy to use as Spotify. Quite challenging, isn’t? I will let you know how it goes.

YouLive – Can you digitalize a live-experience while going global?

As I told you in the last post I planned to recapture some of what I learned from the Showcase at Primegroup last Friday. And what is better to start with than the project that was the last one I was involved in before my internship ended.

First I will tell you a little bit about the project and later about what I think was the key features which made it work.

YouLive

This was a really cool project, which in Swedish was called “Livelöpet”, but they translated it to ”YouLive”. Basically the idea was to host live concerts online. You had to book your ticket, it only happened once and you could interact with the artist during the show. The artist on their hand could see the audience reactions on a graph in front of them and also what song the audience wanted next.

In order to make the experience more exclusive there was limited seating and also if you booked your (free) ticket fast you could get better tickets, because they offered a few HD-tickets.

So how did it go? During Robyn concert there was 800,000 interactions. Totally there were over 2,4 million interaction on the concerts. They had 45 000 visits in a 105 minutes. And website traffic increased with 300 %.

Successful, Yes!

Facebook

How many pages are you fans on now? How many of them do you actively visit? How many of the pages post do you see on you feed? How many do you read?

A year ago a good Facebook page was fantastic. Having reached many fans was impressive and the more interaction the better. Today, everyone have a Facebook page. People are fans on a whole bunch and do not visit them as frequently. We tend to get better at screening. Therefore the best way to reach out on Facebook is by having the users post material on their wall, which you would otherwise post on the page wall.

I’ve told you before about the combined project between 7-eleven, GB glass and Mobicon, I think. They gave a way free ice-cream to everyone to let their friends now that they received one. This made them hand our 5000 ice-creams in about 4 hours if I remember correctly.

This is the same concept. You get the virtual ticket and publish that on your wall.

When one of your friend share something like this it becomes more valuable because:

  • You trust the source of the information.
  • You know that your friend own the product/is going to the concert etc.
  • You count on your friend not to recommend you crap
  • You might not have read/cared if you got the info elsewhere.

Exclusive, interactive and social

But even if Facebook had a big part in spreading the concept it a lot of other key features with lead to the success.

Exclusive

The concert was a one time only event, which was not published online after. Of course there where some home videos, but not the real thing. Also, the fact that you needed a ticket to get in made the event more exclusive. People wanted be part of the first live streamed concerts.

Interactive & social

The audience could interact with the artist and also with their own friends. If you connected to Facebook, you could hang out with your Facebook friends if they attended the concert too. So in the audience you could clap, make out with people, take pictures, throw a ball and more. Just like a real experience.

Sum-up

To sum up, there was many contributing factors which made Livelöpet a success, I say that the people at Primegroup was the key, they are extremely creative and inspiring, and I would recommend them in a heart-beat.

Twitter – From 140 characters to IRL friends

Finally I have some time to write. In other words I’m on yet another flight. This time to Lausanne and my friend Mikaela.  I will try to write a few post about an event I attended last week which I wish all of you could got the sometime. Prime Showcase, very inspiring!

But first I want to talk a bit about Twitter relationships, because for me this is getting more fascinating every week. Most people don’t understand twitter, they do not see the point of it, they do not understand why anyone uses it and when they log on they do not know what to do. At least that is a recapture of all my non-tech friends experiences, and every some more techy.

I think my first experience was a bit like that as well, I did not really know how and what to do. But I had to figure it out for a work project. Said and done, I did it!

I also started a private Twitter account, and today most of you have probably found my blog via my Twitter account. At first Twitter was a place to exchange information and learn new things but it soon became a forum where I had conversations and discussion, where I could ask about things that I could not find out about elsewhere. It became a necessity.

Along with this, I also got to know many of the people I was talking to. I began to read their blogs, comment on things they wrote, advised them when I could.

Now, I’ve reached a new level. I’ve got to know a few of them in real life.

Believe me when I say it, this are amazing people. Getting to know people online used to be taboo, it was for unsocial people and it was only creeps online. For me this is reversed now, some of the most brilliant people I know today, I found online.

What I’m trying to say is, never underestimate a possible relationship, even if the first introduction in in less than 140 characters online. You never know who is behind the keyboard and what possibilities this might lead to.

And to all of you who I finally know IRL. You truly are amazing!

Time to learn from my own lessons

Lately I felt more blocked from writing than usual. It could be because I have a lot going on; work, school, dancing and all those little things, like buying winter clothes. This weekend I had a very efficient weekend and managed to get a lot of my todo-list, yet the writing has not been happening.

Then I suddenly realised that it is because I’ve been bad at following my own tips. I said; never a business lunch, always a brainstorm lunch. Yet, lately I’ve barley left the office to go eat. I made it a policy to not write about office related things in my blog, but if that is going to happen, I need to get inspiration. Said and done, time to book up some fun lunches!

I suggest you do the same. At least if you live on the same part of the world as I do, because it’s getting darker, and you will need that inspiration! J

Thank you for letting me establish a digital footprint

A little more than 18 months ago I started blogging with the intention to improve my knowledge about social media. The blog soon contained post on everything from group collaboration to customer service. I did not mind leaving my main topic, because my second goal was to improve my English.

Lately I’ve had troubles making the time to blog. Working full-time with business development while trying to finish one of my thesis has done that to me. Sure I feel bad to leave my readers, I hope you are not too disappointed, I will come back. But I’ve also realized that my posts survived. I blog about 25 % of what I used to, yet my visitor count remains stable. This have truly made it easier to take the time to write when I can, because for me it’s a proof that my post are relevant to people.

I might not be the most knowledgeable in my field, but apparently I’ve learned how to write online in a way that generates traffic. And too me, that is worth so much. My blog is a proof of my ability to market in my second language. You guys give me confidence!

Thank you.

Pick up a Magazine!

This monday I got my first Mac, a macbook pro.The change from PC have been fairly easy, but there are some functions I have not figured out how to use yet, but I will save those questions for a later post :)

Currently, I’m on a flight to Budapest for a long weekend. While on the airport I decided to do something I have not done in a while. I bought a magazine. Most girl would maybe have chosen Cosmo or Plaza, but I chose the Swedish magazine MacWorld.

At first I was a bit disappointed with my chose, because it was an issue focusing on how to use “mac” to optimize school work. Great I thought, since I’m taking some classes online. Only, when I opened the magazine and started reading most articles was on how to use the iPad and iPhone for studying. Which is fine too, I have an iPhone, but I still did not get what I was looking for. Until I read the section about Office 2011.

A few days ago I asked on twitter is I should buy iWorks or Office, and I got some great tips on the pros and cons. But what I did not hear was the there is a new version of Office which are released in November. What a disappointment if I had bought the older version now.

Had I picked up the paper even earlier, I would have know that Apple was realizing the Macbook air 13′, before I ordered my pro. I would still have ordered the pro, but I would have made a more informed decision.

So next time you are going to buy something, pick up a magazine.

Photo credit: bravenewtraveler

Transferred & rediscovered ideas – the key to inexpensive innovation?

A few days ago I wrote a post about brainstorming lunches, a few loved the concept others felt that I needed to highlight that ideas are noting without implementation. I think that might be a stretch to far, so I want to share something I heard today, Innovations = idea + implementations. Thus, innovations are nothing without implementations, but ideas are. In another post I think I will dive down in all the benefits that I can find with ideas, except for the ideas themselves, but now I thought I would discuss idea development.

With idea development I’m not talking about developing or generating ideas, but to simply develop and expand the fragments of ideas. I think that this is an area which we do not spend much time on. We talk about ideas and implementation and what that leads to. But what happen in between?

Few ideas are actually implemented. But why?
Most of the focus here seems to be that most people like to come up with ideas but few have the energy or time to take them from idea. Other says that the idea was not good enough, but that might not be true.

Let’s say we have 10 ideas, which we sit down and develop. Some might during the development process become bigger and better others get’s stuck in the folders such as “not the right time,” “not possible” or “not a good reason.”

Of the ten original ideas, we might only choose to develop 1. The other 9 we did not leave because there was not energy or time but for other reasons. But when we speak about being creative we rarely talk about these ideas, the ideas that got stuck in the development phase.
What would happen if we would give the ideas to another group? Would they all of a sudden be better?

What if we saved them for later? Would statements such as “we talked about that before…….” followed by an indication to drop it, disappear?

If we developed a culture in companies and societies were dropped ideas were transferred or rediscovered, would be lower the cost of innovation?

Transferred & rediscovered ideas – the key to inexpensive innovation?

A few days ago I wrote a post about brainstorming lunches, a few loved the concept others felt that I needed to highlight that ideas are noting without implementation. I think that might be a stretch to far, so I want to share something I heard today, Innovations = idea + implementations. Thus, innovations are nothing without implementations, but ideas are. In another post I think I will dive down in all the benefits that I can find with ideas, except for the ideas themselves, but now I thought I would discuss idea development.

With idea development I’m not talking about developing or generating ideas, but to simply develop and expand the fragments of ideas. I think that this is an area which we do not spend much time on. We talk about ideas and implementation and what that leads to. But what happen in between?

Few ideas are actually implemented. But why?
Most of the focus here seems to be that most people like to come up with ideas but few have the energy or time to take them from idea. Other says that the idea was not good enough, but that might not be true.

Let’s say we have 10 ideas, which we sit down and develop. Some might during the development process become bigger and better others get’s stuck in the folders such as “not the right time,” “not possible” or “not a good reason.”

Of the ten original ideas, we might only choose to develop 1. The other 9 we did not leave because there was not energy or time but for other reasons. But when we speak about being creative we rarely talk about these ideas, the ideas that got stuck in the development phase.
What would happen if we would give the ideas to another group? Would they all of a sudden be better?

What if we saved them for later? Would statements such as “we talked about that before…….” followed by an indication to drop it, disappear?

If we developed a culture in companies and societies were dropped ideas were transferred or rediscovered, would be lower the cost of innovation?

Never a Business Lunch – Always a Brainstorm Lunch

I’ve always heard people speaking about business lunches. They meet new and potential client for a bite to eat and discuss something work related. I’ve been on business lunches and sure it is a good way to meet up under relaxed circumstances and I get a little bit more time over at my desk to complete other assignments, but all in all they are not very efficient. At least not from my experience, but please share your tips on successful business lunches if you have any.

Instead I’ve come to love the concept of brainstorming lunches. You meet with someone, a friend, colleague, someone in the field you’re in or basically anyone. Then one of you puts an idea, a problem or a dream on the table for discussion. I cannot begin to count how many ideas that have been generated on lunches like these in the last few weeks.

And another benefit is that you come back to your desk completely refreshed. Filled with positive energy and the feeling that anything is possible.

Photo by: Boetter