Does anyone cares about iPhone apps rating?

June 22, 2010 By 1 Comment

Before I download and app, regardless if it is free or paid I always check the rating. How many starts the apps has got. If it is a popular apps with low rating I usually also check the comments. Therefore I’m very surprised when apps with only a start or two, with almost entirely negative comments reach up on the top list.
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Is it because I’m the only one who readers other comments, or could it be that people want to try for themselves. Or could it be that apple has not succeeded in optimizing this function?

Though it might like the idea of standing out, I think my first reason I rather unlikely. The second I don’t believe in that much either, since people in general are rather lazy, and usually believe in what everyone else says. If I would tell someone that the hamburger place on the corner sucks I doubt that many would go. If 10 other people said the same thing as me, I believe that number would be even lower.

The only option left (in my mind) is that apples system on rating is not user friendly enough. People might see the star rating but feel that the comments are two difficult to find, or might not even know where they are. Therefore they try the apps themselves instead of listening to others. “The app might be good for me, as I don’t know why others don’t like it”.

Another reason could be that most people only rate apps when they throw them away, meaning that apps which people don’t want to keep are more likely to be reviewed than those that people are currently using.

What do you think? Do you care about the iPhone apps rating?

Filed Under: Reviews Tagged With: ,

How To: Create an event which has it all > in one day > #SMMUK10

June 17, 2010 By Leave a Comment

I cannot describe in words how thankful I’m for the opportunity to attend #SMMUK10 in London and most of all taking the opportunity. I flew here from Sweden last night and is going back again tonight.

One day:

15 presentations & 22 presenters/discussions all on social media marketing = #SMMUK10

Now, I have to admit that these many opinions and lecture might be seen as information overload and to many opinions, but it hasn’t been! Instead the even organizers have managed to wrap it all up.

We have heard/seen

  • examples
  • ideas
  • case studies
  • strategies
  • what to do/what not to do
  • crash courses

And best of all, since many of the presenters have listened to each other all day they actually have mentioned each other when they have brought up similar subjects, which have given the listeners a great perspective!

Filed Under: Social Media Tagged With: ,

How To: Create an event which has it all > in one day > #SMMUK10

June 17, 2010 By Leave a Comment

I cannot describe in words how thankful I’m for the opportunity to attend #SMMUK10 in London and most of all taking the opportunity. I flew here from Sweden last night and is going back again tonight.

One day:

15 presentations & 22 presenters/discussions all on social media marketing = #SMMUK10

Now, I have to admit that these many opinions and lecture might be seen as information overload and to many opinions, but it hasn’t been! Instead the even organizers have managed to wrap it all up.

We have heard/seen

  • examples
  • ideas
  • case studies
  • strategies
  • what to do/what not to do
  • crash courses

And best of all, since many of the presenters have listened to each other all day they actually have mentioned each other when they have brought up similar subjects, which have given the listeners a great perspective!

Filed Under: Social Media Tagged With: ,

iPhone blog – #smmuk10 changing perspective – people are the channels

June 17, 2010 By 1 Comment

I’m going to give you à few summaries of the event later. But until then i’m going to develop à few ideas and concepts which have either been new for me or have been presented from, for me, knew angel.

Enough said, to the point.

the @mediaczar aka Matt Morrisson spoke about People as channels.

Which made me ser à few things differently. Upon til now I’ve seen twitter as à channel. À communication channel, information channel, marketing channel, you name it.

But what happens if I move that to seeing the people on the networks as à channel. If in speaking with People irl i dont need à channel, so why do i need it online? I don’t need à channel for interactive communication online, i need à tool!

Broadcasting need channels but interaction need tools. If i stop seeing twitter as à tool like à cellphone, Will i get closer to the People im talking with?

Or has infact My thoughts been this and My actions different?

What do you think? What are your take on this?

Filed Under: Social Media

Social media marketing uk 2010 – #SMMUK10 – the first four presenters

June 17, 2010 By 7 Comments

We have been listening to five presenters so far and right now we have two more on stage. Here is a short summary of what we have heard so far!

It is impressive how many ideas and thoughts about social media which can be presented in one day and how many people who are working with it. This event is for me a proof that social & digital media is no longer something you can do, it is an industry that you can work in.

First of all key points from all the speakers so far:

Brian Solis – @briansolis – #nicheworks #contextual-networks #interest-graph
Richard Sedley – @richardsedley  - #social-objects #social-proof #reciprocity #storytelling
Mat Morrison – @mediaczar –  “Viral? No. Just “Amplified”. #everyone is contextual
Matt Rhodes & Naomi Paget – viral success & ongoing engagement

A few interesting Tweets from the morning

MatrixLtd: Social media isn’t just a channel, it’s a source of information…(@mediaczar) #smmuk10

iSOFT_Shaun: RT @seanEclark: Start collecting social data now – invaluable!@mediaczar #SMMUK10

annelienaes: RT @Synthesio: Authority does not equal influence, but the # of connections you have can make you influential #smmuk10 US ex from@mediaczar

TXLotusLive: ONLINE COMMUNITY: build own niche around your biz. Keep community vibrant. Communicate story widely - @briansolis #smmuk10

jododds: RT @grahamjones: We have to leave behind concept of marketng as broadcasting says @briansolis at #smmuk10 [inbound marketing rules!]

Filed Under: Social Media Tagged With: , , , , ,

The gowalla vs foursquare battle in Sweden

June 8, 2010 By 3 Comments

We have heard about the networking games for a while, most of us have tried them as well. Now the big challenge in Sweden begin, without anyone knowing the stats of either.

foursqaure (first add i’ve seen)

Gowalla (first swedish trip by a GO)

Let the battle begin!

Filed Under: Social Media Tagged With: , ,

Are we valuing quantitive quality over experience?

June 1, 2010 By 4 Comments

Usually experience tends to count for a lot, but when it comes to blogging Ihave come to realize that it does not matter as much. Think about it, you follow a blog because of quantity, assuming of course that it is quality content.  This feels like common knowledge when it comes to finding great blog and following them consistently, but in what other part of the society is this the case?

However, is the society changing to become more like the blogosphere?  Are we valuing quantitive quality over experience?

Think about it.

The first argument against this might be that quantitive quality is the same thing as experience. But if you take the blogosphere example it is not. A blog can be huge because it posts 60 articles a month even though it has only been running for a year. This blog can be a lot bigger than the blog of someone who posts less often but have been blogging on the same subject for many years.

Is this phenomenon spreading to other parts of the society or not?

If a person who graduated from school three years ago apply for a job and is measured against an experienced highly appreciated professional in the area, the experienced person usually win, even though the fairly recent graduate have performed great during the last few years.

In some fields, however;

Like in the IT business, it might be better to have accomplished great things in the last few years than to be very experienced, because the technology changes so fast. So there, the fairly new graduate might win the battle against the experienced professional.

What do you think? Are we valuing quantitive quality over experience?

Picture credit: Websuccessdiva

Filed Under: Annelie's Musings Tagged With: , , ,

I'm attending SMMUK10, are you?

May 31, 2010 By 4 Comments

Finally, it’s happening, I’m attending a Social Media Marketing event with internationally recognized speakers. I’ve been following their blogs for years and followed the conferences on YouTube. But now, there is finally an event in Europe were two of the writers, of the largest blogs in the world about social media, will speak. I will attended #SMMUK10 and listen to Chris Brogan and Brian Solis among others.

The event takes place in London on the 17th of June, (I hope to see you there) and over the day we will see 13 presenters speak (talk about heavy schedule!) about all social media marketing. Here are some of the speech topics:

  • What Social Media Marketing Mean for You?
  • The New Era of Relationships: Introducing Niche works
  • How to Make Your Marketing Messages Travel
  • There’s No Such Thing as Viral Marketing: Only Great Content
  • Twitter Marketing for Brands in Action
  • The Psychology of Persuasion: Next Generation Marketing

I’ve created a Twitter-list which follows 11 out of the 13 presenters, so you can get listen to them before the event.

On the website, you can get a sneak peak about what is happening on the event. One of the main topics will be the viral power of the web. But I listen to the taster of Philip Sheldrake who is speaking about the opposite. There is no such thing as viral marketing, only great content!

I hope to see you there!

Ps. This is a link to a great story from Richard Sedley who is speaking about the art of persuation at the event! I recommend it :D

Filed Under: Social Media Tagged With: , , , ,

I’m attending SMMUK10, are you?

May 31, 2010 By 4 Comments

Finally, it’s happening, I’m attending a Social Media Marketing event with internationally recognized speakers. I’ve been following their blogs for years and followed the conferences on YouTube. But now, there is finally an event in Europe were two of the writers, of the largest blogs in the world about social media, will speak. I will attended #SMMUK10 and listen to Chris Brogan and Brian Solis among others.

The event takes place in London on the 17th of June, (I hope to see you there) and over the day we will see 13 presenters speak (talk about heavy schedule!) about all social media marketing. Here are some of the speech topics:

  • What Social Media Marketing Mean for You?
  • The New Era of Relationships: Introducing Niche works
  • How to Make Your Marketing Messages Travel
  • There’s No Such Thing as Viral Marketing: Only Great Content
  • Twitter Marketing for Brands in Action
  • The Psychology of Persuasion: Next Generation Marketing

I’ve created a Twitter-list which follows 11 out of the 13 presenters, so you can get listen to them before the event.

On the website, you can get a sneak peak about what is happening on the event. One of the main topics will be the viral power of the web. But I listen to the taster of Philip Sheldrake who is speaking about the opposite. There is no such thing as viral marketing, only great content!

I hope to see you there!

Ps. This is a link to a great story from Richard Sedley who is speaking about the art of persuation at the event! I recommend it :D

Filed Under: Social Media Tagged With: , , , ,

Connecting via Twitter

May 23, 2010 By 4 Comments

I don’t know if you have seen it yet, or if everyone get to experience it, or perhaps if it depends on how frequent you use it. But I have seen a change in the openness of people via Twitter, people are becoming more accessible and more open on Twitter. This could of course be because I have changed my behavior on twitter, or, in other words: I have gained more guts.

So what am I talking about?

Lately, on Twitter, I have made real connections which I have learned a lot from. I have set up two thesis interviews, connected with a famous speaker before his speech at my office and got my English improved. And that is only some of the things I managed to do via twitter.

Here are my Twitter connecting stories:

Twitter connecting story 1: Setting up interviews

I’m, as you might know, writing a thesis on marketing via location based services. A subject which I knew very little about, before I started to write. Therefore I have connected with many experienced professionals in the area to get a clearer picture and learn what you cannot read your way to. The only problem was that I did not know how to connect with this people, so I tried twitter, and two out of three responded and has now contributed to my work.

Twitter connecting story 2: Connecting with speakers

When I found out that Kevin Lampe was going to give a speech in my office, I was beyond exited. He was going to speak about the health reform in the US, which I knew a bit about, yet I wanted to be prepared so I could get the most out of the experience of listening to him. So I wrote to him on twitter and asked if there was anything I could read in preparation, he answered no, but that I should come armed with questions. Which I did and I got many of them answered. Later I of course thanked Lampe via Twitter and he told me to keep in touch. Because of Twitter I was no more an anonymous person in the audience.

Twitter connecting story 3: Improving my English

As you may know I’m an English and Business student. Many might say that I’m fluent in English and depending on what you are comparing to I am, but sometimes my knowledge combined with a dictionary is not enough. When this happens I go to Twitter and more often than not someone like @paulidin or @nobatteries or someone else, help be improve my English by answering my questions and explaining them.

Asking questions have in general given me some good Twitter connections. I think that to many people use Twitter as only a way to “receive” and forward the news. But it is really a social network where you can initiate and start relationship which can help you a lot.

I hope that these stories have inspired you to take you Tweeting to new level and I hope you share your Twitter connecting story below.

Filed Under: Annelie's Musings, Social Media Tagged With: , , ,
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