I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

The communication balance – what is too little and what is too much?

Sometimes there is a thin line between communicating two little and two much. Below, I will share to common situations online where this is particularly evident; with opt-in/confirmations and with newsletter lists.
 Opt-ins and confirmations
Nowadays we are used to getting some kind of confirmation when we sign up for a service, a newsletter or what it might …

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Does anyone care about iPhone app rating?

Before I download and app, regardless if it is free or paid I always check the rating. How many starts the apps has got. If it is a popular apps with low rating I usually also check the comments. Therefore I’m very surprised when apps with only a start or two, with almost entirely negative …

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How To: Create an event which has it all > in one day > #SMMUK10

I cannot describe in words how thankful I’m for the opportunity to attend #SMMUK10 in London and most of all taking the opportunity. I flew here from Sweden last night and is going back again tonight.
One day:
15 presentations & 22 presenters/discussions all on social media marketing = #SMMUK10
Now, I have to admit that these many opinions and …

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The gowalla vs foursquare battle in Sweden

We have heard about the networking games for a while, most of us have tried them as well. Now the big challenge in Sweden begin, without anyone knowing the stats of either.
foursqaure (first add i’ve seen)

Gowalla (first swedish trip by a GO)

Let the battle begin!

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Are we valuing quantitive quality over experience?

Usually experience tends to count for a lot, but when it comes to blogging Ihave come to realize that it does not matter as much. Think about it, you follow a blog because of quantity, assuming of course that it is quality content.  This feels like common knowledge when it comes to finding great blog …

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I’m attending SMMUK10, are you?

Finally, it’s happening, I’m attending a Social Media Marketing event with internationally recognized speakers. I’ve been following their blogs for years and followed the conferences on YouTube. But now, there is finally an event in Europe were two of the writers, of the largest blogs in the world about social media, will speak. I will …

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Connecting via Twitter

I don’t know if you have seen it yet, or if everyone get to experience it, or perhaps if it depends on how frequent you use it. But I have seen a change in the openness of people via Twitter, people are becoming more accessible and more open on Twitter. This could of course be …

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How to: Use Similar Pages for Research

My current job calls for a lot of research with the objective of gathering information. There are many ways to do this, but one extension that I use in my Google Chrome browsers have proven to be particularly useful.
The extension is called Similar Pages, and as told by the name of it, it suggests pages which are similar …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via