I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Quick update!

Here is the new status of me:
New country: Sweden, New internship: Prime PR, New Apartment: St Eriksplan, New Thesis: Local marketing with Geobased services, New life!
In other words, lots of adjustments but I will be back soon!

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Why you should be a mentor

“We make a living by what we get, we make a life by what we give” – Winston Churchill
In the beginning of his career, Winston Churcill had a mentor in Bourke Cockran a British Lawyer and Politician. If Churcill mentored any one particular himself I have not figured out, however with quotes like this, he …

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Would you drop out or not, if you got your dream job?

Earlier this week I got the question; “If you got offered to start your dream job, would you drop out of school? I mean you seem to know so much already, do you really need to study anymore?” My first response was, “I think that the more I study, the more I realize how much …

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Bravissimo Use Their Customers As Models

One type of marketing technique that really interest me, and which I even consider writing my thesis about, is how you can use current events and issues to market your business. I been talking about this in a post about Ikea, and how they promoted their business with the message Obama sent the public: change.
Today I stumbled upon another …

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3 Sources for Blog Post Inspiration

I often get stuck when I try to write blog posts on a set time frame instead of when I feel like it, and it is not because I do not have anything to write about. I usually have ideas for subject to write about a few times during the day, but they are rarely …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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