I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

3 Sources for Blog Post Inspiration

I often get stuck when I try to write blog posts on a set time frame instead of when I feel like it, and it is not because I do not have anything to write about. I usually have ideas for subject to write about a few times during the day, but they are rarely …

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10 Reasons To Why Students Should Blog

Yesterday, I got the question “why do you blog?” of course I had around a million answers to respond with. Then I realized that the reason the person asked was not to find out why I blogged but to see if there was any reason to why he should blog.
This got me thinking about what …

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Rookie mistake: I forgot to proofread the title!

Ok, so honestly even when I proofread there is mistakes in my posts. Primarily because English is not my first language but also because I just do not see the mistakes sometimes. I am especially bad at this when I am trying to proofread something I just wrote, because I tend to read what I …

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To write or not to write?

As most of us do, I have a few favorite blogs, some I visit everyday because they are kind of telling a story, which you are exited to know the next chapter of. Most other just have really good content and I make sure not to miss any posts, even though I might not read …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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