I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

10 reasons to why students should have LinkedIn

LinkedIn is a powerful tool in the professional world. It lets people get to know you, your network and your skills. And it gives you a place to build your professional network. Yet many student have not begun to use the network as a tool in the future job hunting yet. Thus, I wanted to …

Read full article >>

Iphone blog: Make the summer the time to get ahead

I’m at the airport waiting for My flight to nice, France. In my suitcase i have two books, trust agents and six pixells of separation. I got them around christmas, but have not had the time to read as Ive been busy reading school litteratur. I have à rule: no reading for fun until done …

Read full article >>

10 Reasons To Why Students Should Blog

Yesterday, I got the question “why do you blog?” of course I had around a million answers to respond with. Then I realized that the reason the person asked was not to find out why I blogged but to see if there was any reason to why he should blog.
This got me thinking about what …

Read full article >>

Get better by saying NO and succeed

I am one of those people who have a really difficult time saying no. Especially when it comes to things I enjoy, but also when it comes to doing people a favor. My problem is so big that the parents of my friends started telling my mom that I would get burned out when I …

Read full article >>

What about personal branding for actors?

 Today there are thousands of TV-shows, some run just a few episodes, others play numerous seasons, some last for decades. The actors in these TV-shows usually grow very famous for the role they are playing, and people start knowing them for the character from the show.
Many times in the past I have read stories that …

Read full article >>

Tips: Social media for career development

Friends of others and mine who hear about my frequent use of various new media tools ask me why I use them, and why I think they use them. I usually think about what they work with and give them an explanation that makes sense to them. Their answer is something like “I never thought …

Read full article >>

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation



No worries,

just contact me.

social media

I'm also reachable via