Hi

I am...

Annelie

My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]

specialist

I would humbly

consider myself being an...

The conversion rate does matter

A few weeks back I attended an event #sswc (Sweden social web camp) at which there was a session called #emeetx (Think Tedx but a Swedish E-commerce event). During this session I realized that the definition of conversion rate is very different in people’s eye. Google defines conversion rate as: “E-commerce conversion rate is the …

Read full article >>

16 optimization opportunities on the Spotify website

I love looking into how to optimize websites and products to twist and turn to find out what really works or not. Sometimes though I believe that it is difficult to see the optimization opportunities in pages that are already really good. Therefore I wanted to share my analysis of the Spotify webpage which is …

Read full article >>

6 ways to use QR-codes to increase conversion

QR codes are definitely not new, but lately more and more marketing people seem to be figuring out how to use them and places them on ads and other places around Sweden. Still I’ve not seen any examples showing a really good use of it. After all it has so much potential, why waste it? 
In …

Read full article >>
public

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via