I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

10 Reasons To Why Students Should Blog

Yesterday, I got the question “why do you blog?” of course I had around a million answers to respond with. Then I realized that the reason the person asked was not to find out why I blogged but to see if there was any reason to why he should blog.
This got me thinking about what …

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3 suggestions to Facebook that would help people connect

Track answers and clicks on notifications
When you get a notification on Facebook and check it, it automatically says to be “read”, even if you do not click on the link that is provided in the notification. You can always see the latest notifications in the box in the down right corner of the Facebook webpage, …

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Listed: The pros and cons of online studies

Studying online? Have you ever thought about doing it? Do you know how it works, what the pros and cons are? And most important is it something for you? Hopefully this review about online studies will help you get a better picture. I will not go in to details about everything, but mainly focus on …

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IKEA Let The Customers Spread The Word Via Facebook

I am usually impressed by how IKEA manage to keep their advertising and marketing very current so they play on what is actually going on in the world. Like their metro adds in Washington DC, around the 2009 election.

Pictures by buschap
A few days ago I found this new Swedish campaign where they use let people …

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Make sure that you can receive comments!

Today I applied for a Visa for an upcoming trip to Russia. The trip was decided on pretty short notice and I was already pretty late with my application when I found out that I needed a special paper from my insurance company. So I called them in a hurry and asked them for help …

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Why you should support your cause on Facebook

A while back I friend of mine that runs a school in India created a cause on Facebook to support the organization. Probably it was also to gain more recognition and support and a marketing strategy. Either way I have heard her talk about the organization and what they do and how they have affected …

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My peers are not on Twitter, so who are?

Yesterday, during a seminar with my fellow students in D.C, I was asked to explain what Twitter was. As chocking as it might seem most of my peers have heard about the site but neither of them had used it. To be honest I have not been a frequent user of Twitter myself until recently, …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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