I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Invest in content – not ads – to drive good traffic.

Traditional retail marketing, in this case before internet marketing, mostly focused on driving people in to a store and building brand awareness. Except for the ‘display window’ in the stores, external channels were pretty much the only alternative to bring people into the stores. The options where limited to TV, radio, Newspapers, direct mail and …

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The communication balance – what is too little and what is too much?

Sometimes there is a thin line between communicating two little and two much. Below, I will share to common situations online where this is particularly evident; with opt-in/confirmations and with newsletter lists.
 Opt-ins and confirmations
Nowadays we are used to getting some kind of confirmation when we sign up for a service, a newsletter or what it might …

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Bravissimo Use Their Customers As Models

One type of marketing technique that really interest me, and which I even consider writing my thesis about, is how you can use current events and issues to market your business. I been talking about this in a post about Ikea, and how they promoted their business with the message Obama sent the public: change.
Today I stumbled upon another …

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A Traditional Promotion That’s Buzz-Worthy

I guess these pictures says more than all my words, but I’m still going to talk about it a bit.

This campaign is a contest to win an Alfa Romeo, which you can participate in if you shop in the Woluwe Shopping Mall in Brussels. (or at least with my beginner French it is.)
This is a …

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4 improvements that would make SAS unbeatable

First, I have to make it clear; I like SAS as an airline. I fly with them often and I am a Eurobonus member. I feel very safe when flying with them and think that I can count on them for being on time. During all my years of flying SAS I think they have …

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IKEA Let The Customers Spread The Word Via Facebook

I am usually impressed by how IKEA manage to keep their advertising and marketing very current so they play on what is actually going on in the world. Like their metro adds in Washington DC, around the 2009 election.

Pictures by buschap
A few days ago I found this new Swedish campaign where they use let people …

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Learn current creative marketing with two tips from Swedish ICA

Today people have other habits then they used to have, especially the small daily stuff is changing. With new tools and technology we do things differently, have you adapted your marketing campaign to that? The Swedish food store ICA surely has and here is a great example from this summer:

Take a photo of the ad …

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What do you do when you read a RT Tweet?

From a marketing perspective you can see a RT on Twitter as spreading the word mouth to mouth. So if many people does it, I becomes a bit of a viral campaign that is growing by other peoples work.
What I’m wondering is if the text in the Tweet is that get the attention, what is …

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Pick a path and stick with it!

I have been looking at different career alternatives recently as I am leaving my temporary position in Washington D.C. in the end of April. Thinking about the different opportunities I have, and how they might affect my career I began comparing it with marketing. It’s kind of like choosing your niche.
I can either focus …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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