I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

10 reasons to why students should have LinkedIn

LinkedIn is a powerful tool in the professional world. It lets people get to know you, your network and your skills. And it gives you a place to build your professional network. Yet many student have not begun to use the network as a tool in the future job hunting yet. Thus, I wanted to …

Read full article >>

Networking Tips: Modern Examples of Conversational Clothing

If you have read about networking you have probably come across the tools that are “conversational clothing.”  The idea of conversational clothing is to wear items that catch people’s attention and invite a conversation.  A very common example is a pin. A pin that you might have inherited from your aunt, found in an English …

Read full article >>

2 examples of why each connection counts

A few weeks back when I was going to back to Belgium I experienced two interesting situation that in modern networking that I wanted to write about. The first was while I was pulling my bags up the hill from my friend’s apartment to the metro. I was on my way back home after a …

Read full article >>

Emax Nordic 2009: The expectations

I had a lot of expectations before the event, but not the time to write them down. Therefore I spent some time in the early part of the week to get them on paper, because it is easy to forget as the week goes on.
Last time I attended Emax (The Swedish One: Ung entreprenörskaps vecka), …

Read full article >>

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via