I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Thank you for letting me establish a digital footprint

A little more than 18 months ago I started blogging with the intention to improve my knowledge about social media. The blog soon contained post on everything from group collaboration to customer service. I did not mind leaving my main topic, because my second goal was to improve my English.
Lately I’ve had troubles making the …

Read full article >>

What do you put your name on?

First of all, to most of you this post does not contain any news. It’s a reminder to some of you and a tip to a few others, that sometimes you hurt yourself by being nice to other.
So a few days back an administrator from my education program emailed me asking if I could be …

Read full article >>

What about personal branding for actors?

 Today there are thousands of TV-shows, some run just a few episodes, others play numerous seasons, some last for decades. The actors in these TV-shows usually grow very famous for the role they are playing, and people start knowing them for the character from the show.
Many times in the past I have read stories that …

Read full article >>

Where is your blog on your priority list?

Four days ago, I left Washington D.C. my job and apartment. Before the move, I have been focusing on finishing stuff at work, packing, spending as much time as possible with friends and doing all the other things that needs to be done before you leave a country.

Because of that, my blog and …

Read full article >>

is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via