I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Thoughts on transparency

Tonight I sat down with miss Sara Öhman and discussed a few social media topics as a preparation for tomorrow’s lecture. One of the things mentioned (ofcourse!) was transparency and eventhough we decided not to continue discussing it,  it got me thinking.
What does it really mean to be transparent? The first thing I think about is …

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Give the yearly profit to your employees

Åke Persson the owner of Montior has decided that for the next eight years he will split the company profit among his 80 employees. Persson says to the Swedish newspaper Aftonbladet “I’m already a multimillionaire why should my employees be it as well? After all, some of them are smarter than I.”
The profit is looking …

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To write or not to write?

As most of us do, I have a few favorite blogs, some I visit everyday because they are kind of telling a story, which you are exited to know the next chapter of. Most other just have really good content and I make sure not to miss any posts, even though I might not read …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

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