I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Time to focus on native traffic?

When learning about social media and SEO, while blogging a lot, it is easy to focus on how to optimes post to work for these media. Writing titles what people react on and want to read more about on twitter as well as tagging the post with the proper tags for SEO, you’ve probably read …

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3 Things That Would Improve Twitter Suggestions

Today Twitter added a new interesting feature which is common on other networks like Facebook and LinkedIn, where you are suggested who to follow. According to the twitter blog the suggestions are based on several factors, including the people you follow and the people they are following.
I find this feature very interesting, especially for …

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Where was the Buzz around Google Buzz?

Today Google’s latest service Google Buzz launched, and at least it took me by surprise, because I had not heard about it. I follow over 100 of the biggest social media, marketing, tech and web development blogs, yet the first article I could find about Google Buzz was published about four hours ago.
The function is …

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3 suggestions to Facebook that would help people connect

Track answers and clicks on notifications
When you get a notification on Facebook and check it, it automatically says to be “read”, even if you do not click on the link that is provided in the notification. You can always see the latest notifications in the box in the down right corner of the Facebook webpage, …

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2 examples of why each connection counts

A few weeks back when I was going to back to Belgium I experienced two interesting situation that in modern networking that I wanted to write about. The first was while I was pulling my bags up the hill from my friend’s apartment to the metro. I was on my way back home after a …

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To write or not to write?

As most of us do, I have a few favorite blogs, some I visit everyday because they are kind of telling a story, which you are exited to know the next chapter of. Most other just have really good content and I make sure not to miss any posts, even though I might not read …

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What do you do when you read a RT Tweet?

From a marketing perspective you can see a RT on Twitter as spreading the word mouth to mouth. So if many people does it, I becomes a bit of a viral campaign that is growing by other peoples work.
What I’m wondering is if the text in the Tweet is that get the attention, what is …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via