I am...


My mom wonders how no one has realized that I’m sometimes lazy, my boyfriend sometimes thinks I’m too social and I believe that they know me too well.

I’ve lead one of Sweden’s telecom carriers to become number 1 online, taken a web security company to market and launched 5 new e-commerce sites. Because I love to create memorable customer experiences online. Today I split my time between my developing digital services and consulting to create more great experiences online. I also speak about digital strategy, mobile commerce and entrepreneurship.

I’m based in Stockholm, Sweden but both work and travel a lot, so don’t hesitate to reach out if you want to join forces, no matter where you are.

In the summer of 2012 I launched Sweden’s first (and still only?!) completely responsive telecom site. Shortly before I learned that there was another company who had launched two responsive e-commerce sites before that; Young Skilled. And it was not long until I had joined their team. Today I run my own company focusing on customer experiences. Regardless of web genre; we do e-commerce, digital product, customer service with the goal of studying and improving customer experiences.

Internetworld articles in Swedish:

Därför ska e-butiken satsa på responsiv design [SV]
Tre frågor om responsiv design [SV]

Video: Intervju med InternetWorld [SV]

My guest posts

Social business author [SV]


I would humbly

consider myself being an...

Everyone else created their own daily – so I did it too!

After being featured in countless of “daily’s” made by people via paper.li, I cannot say anything else but that I was curious and very skeptical. Yet, my curiosity won and I created my own “daily”, though for now it is called What’s up!

Honestly, I have not really figured out the benefit with it yet, exempt …

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3 Things That Would Improve Twitter Suggestions

Today Twitter added a new interesting feature which is common on other networks like Facebook and LinkedIn, where you are suggested who to follow. According to the twitter blog the suggestions are based on several factors, including the people you follow and the people they are following.
I find this feature very interesting, especially for …

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Connecting via Twitter

I don’t know if you have seen it yet, or if everyone get to experience it, or perhaps if it depends on how frequent you use it. But I have seen a change in the openness of people via Twitter, people are becoming more accessible and more open on Twitter. This could of course be …

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Encourage Conversations On Your Blog With Comments Subscriptions

Most bloggers agree that is more fun to write when you get comments and reactions to what they have to say. Because of this, there are lots of different reaction possibilities on most blogs such as; thumbs up, share on Facebook or Twitter, give points to the post or write a regular comment.
While comments themselves are …

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A few ideas for language-targeted Tweets

I about 80 % of the time, I tweet, blog and communicate online in English. Though most people know English is not my mother tongue nor do I live in a country where English is the official language. Still I choose to communicate in English, simply because more people can understand what I am saying.
Even …

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How To: Use Long Urls to aviod Twitter Scams

Lately, Twitter scams have become a big problem. Twitter scams are for example tweets containing links to sites that have viruses etc. Not only have normal internet users been fooled by these scams but also some of the pro-users have become victims.
This issue has developed along with the increased use of URL shortening services, such …

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is one of my

hidden talents.

I was born on stage, or at least that is what I am told. As a child I was the lead in every play, today there is less drama and more facts. I’ve been hired to speak for smaller group at major events such as the Conversion jam and Guldnyckeln. I’m also a toastmasters member since 4 years back.

I speak about what I love doing:

  • Digital strategies
  • Entrepreneurship
  • Digital customer experiences
  • Mobile commerce and E-commerce
  • Web and conversion optimization
  • Web analysis (Mostly google analytics)

Here are the slides from my presentation at Conversion Jam.

And the presentation

social media

I'm also reachable via