Updated: 7 (5) beginner mistakes to avoid in social media & blogging

Everyone makes mistakes, and those who have made them, tend to have a desire of not wanting others to do the same. Personally I’m some where in between when it comes to blogging and social media. I’m still learning but I’m experienced enough to teach others. So I thought I would start by sharing a few things about what NOT to do. Some are mistakes I’ve made myself and others are mistakes which I see other making.

Creating accounts that you don’t use

When it comes to personal accounts most people are very forgiving when they find account that people don’t use. It usually says more about the network than the person. The problems start how ever, when you leave accounts that you have been using without a word. For example an old twitter account, people might not realise that you have stopped tweeting and is wondering why you don’t answer. Which puts you in a bad light, this goes for emails and everything else. Be careful with “looking active” where you are not. I have also seen this done by companies which I find even worse.

Not having any contact information

This one I’ve stumbled upon a lot since I’ve tried to get to know the people behind the blog etc. But many ‘forget’ or choose to not put up a contact form or an email address. I wonder just how many opportunities are lost that way.

Automated messages

Automated messages is one of the things which I really oppose. First of all you “represent” things that you cannot control. Second, people think that you are around and you might not answer. Third, people might start questioning your motives if you just send out a feed. If you want to be around in social media, make sure that you are around and not some robot version of who you are.

Not follow up on replies

This goes for both social networks and blog comments and any other communication online. If people are trying to communicate with them do not leave them hanging. Even if you don’t reply until a few hours later, make sure that you do reply because people will remember. I have unfollowed people that I’ve tried contact who have not answered many times. With some it is understandable because they have too many followers, but for the people like me, I find it as rude as not responding to a hello when you meet IRL.

Promoting yourself to much

This is one of the lessons I read about most. And which I’ve been good at following because you can read it in any book about social media and personal branding. People wont listen to you if you only talk about yourself. There is not much more to that point. Try to promote other peoples stuff and to talk with people and not only write and share your own content.

After talking with a few people on Twitter about this posting I figured I would add two lessions to this post.

1. Be careful with information related to employers or clients

This suggeston came from Gert Lambers on Twitter, and I could not agree more. It is important to seperate your own opinions from your employeers. Either you can state it in a sentence “my opinions on twitter does not reflect my employer”, but also make sure you think twice when you post something which has any relevance to your work.

@GertLambers  “Being careful with info related to employers or clients would be wise, 1 should make sure to be compliant with employers rules”

2. Listen more than you speak

The second tip came from Adrian Chira, who says it all, we have 2 ears and 1 month and should use them accordinly. Listen more than you speak. And I would says that listning twice as much as you speak is not an exaggeration at all.

@adrianchira I would add that we have 1 mouth and 2 ears and we should use them accordingly so first try to listen more than you speak

Connecting via Twitter

I don’t know if you have seen it yet, or if everyone get to experience it, or perhaps if it depends on how frequent you use it. But I have seen a change in the openness of people via Twitter, people are becoming more accessible and more open on Twitter. This could of course be because I have changed my behavior on twitter, or, in other words: I have gained more guts.

So what am I talking about?

Lately, on Twitter, I have made real connections which I have learned a lot from. I have set up two thesis interviews, connected with a famous speaker before his speech at my office and got my English improved. And that is only some of the things I managed to do via twitter.

Here are my Twitter connecting stories:

Twitter connecting story 1: Setting up interviews

I’m, as you might know, writing a thesis on marketing via location based services. A subject which I knew very little about, before I started to write. Therefore I have connected with many experienced professionals in the area to get a clearer picture and learn what you cannot read your way to. The only problem was that I did not know how to connect with this people, so I tried twitter, and two out of three responded and has now contributed to my work.

Twitter connecting story 2: Connecting with speakers

When I found out that Kevin Lampe was going to give a speech in my office, I was beyond exited. He was going to speak about the health reform in the US, which I knew a bit about, yet I wanted to be prepared so I could get the most out of the experience of listening to him. So I wrote to him on twitter and asked if there was anything I could read in preparation, he answered no, but that I should come armed with questions. Which I did and I got many of them answered. Later I of course thanked Lampe via Twitter and he told me to keep in touch. Because of Twitter I was no more an anonymous person in the audience.

Twitter connecting story 3: Improving my English

As you may know I’m an English and Business student. Many might say that I’m fluent in English and depending on what you are comparing to I am, but sometimes my knowledge combined with a dictionary is not enough. When this happens I go to Twitter and more often than not someone like @paulidin or @nobatteries or someone else, help be improve my English by answering my questions and explaining them.

Asking questions have in general given me some good Twitter connections. I think that to many people use Twitter as only a way to “receive” and forward the news. But it is really a social network where you can initiate and start relationship which can help you a lot.

I hope that these stories have inspired you to take you Tweeting to new level and I hope you share your Twitter connecting story below.

The Role of Social Media in The Brussels Train Crash and other Tragedies

I’ve read about the earthquakes, the tsunamis and the other disasters and how social networks have been used to keep families and other informed about what is going on. Still, because I have been lucky enough to never know anyone in any of these catastrophes I never really understand how big of a difference they make. Until today…

This morning there was a train crash in Brussels, or actually outside of Brussels (But the initial reports in Sweden did not say so). The current numbers say that 18 people died and over 50 were injured. Because of this my phone started beeping with messages and calls from worried friends and family members who wanted to check if I was okay.

Therefore I put it in my Facebook status that everything was alright and that I was not in the crash. This was very appreciated by others who were concerned. My friends here in Brussels also did the same which gave me less to worry about.

With cell phones many might not find this necessary, but if someone of my Swedish friends did not have my Belgian number, because we mostly speak on Skype they did not have to worry, neither did those who had run out of credit on their phone and could not send me a text. For these and many other reasons the Facebook status update became invaluable.

Thus, now I really understand the importance of using social media to update my family that I’m ok!

But social media helped in other ways too, on Twitter people who were at spot of the accident uploaded pictures that people could follow to see what was going on. Most information was easily available on the hashtags #brussels and #traincrash.

Encourage Conversations On Your Blog With Comments Subscriptions

Most bloggers agree that is more fun to write when you get comments and reactions to what they have to say. Because of this, there are lots of different reaction possibilities on most blogs such as; thumbs up, share on Facebook or Twitter, give points to the post or write a regular comment.

While comments themselves are interesting and encouraging, discussions in the comments section between several people are even better. But it is worth remembering that most people today are living with a tight schedule, therefore one particular feature on you blog, might make things easier for them to get into such discussions. Namely, a feed that send you the comments on the blog post via RSS, or even better, the opportunity to receive the feed via email.

Some comments applications, such as disqus gives everyone the opportunity to subscribe to the blog comments for a particular blog via email or rss, whether they are users or not. Those who are in fact users of Disqus can also choose to automatically subscribe to comments from the posts that they comment on.

So whether you have your own domain or use wordpress or blogspot, etc. Make sure to find a application that allows for this functionality. If you have trouble finding one for your blog, you can always send a question here, and hopefully I can help you find one.

A few ideas for language-targeted Tweets

I about 80 % of the time, I tweet, blog and communicate online in English. Though most people know English is not my mother tongue nor do I live in a country where English is the official language. Still I choose to communicate in English, simply because more people can understand what I am saying.

Even when it comes to sharing information it is usually easier to just communicate in English because if I refer to others work or writing, people do not have to be confused when it is in English. Many might disagree and just share in what every language the information is available, and that’s fine for them.

Either way, Chris Brogan’s post today about Geo-targeting on Twitter really made me see the possible solutions for sharing in multiple languages from the same profiles, without confusing people.

Basically all opportunities for targeted tweets would be useful for various reasons, especially when you have got a couple of hundred followers. But let’s take a closer look on what we could to if Twitter allowed language-targeted tweets.

How language targeted tweets could be set up:

There are a few different ways to set this up.

One idea is to choice the spoken and understood language in the settings. Then the receivers will get all the tweets that the people they follow send out on those languages. To manage the individual tweets there could be a box where you choice language that you tweet in. Preferably with a default language, as there will most likely be a preferred language. This way the set up would be easy, and after the set-up it would only “bother” the people who actually want to have this opportunity.

Another way takes a bit more setting up, but works the same way with the tweeting. But basically you choice what languages you want to follow a person in, when you begin following that person. This mean that you do not have to follow all people in all languages, only the one’s that you are particularly interested in.

Possible ways to use language-targeted tweets:

The more obvious benefits are that you will be able to answer @replies in multiple languages; still only send them out to the people who understand that language. You can also share links and other information which is written in another language than your default, and be sure that people do not end up on pages they do not understand.

For companies with offices in different countries this might also be a good solution to handle customer service instead of having many twitter accounts which could confuse the clients.

But I’m sure that the uses of language-targeted tweets would create many more possible functions than the ones that I just mentioned.

What could you use it to? To you see any advantages or disadvantages of this? Or perhaps you have a better idea on how to set it up?

How To: Use Long Urls to aviod Twitter Scams

Lately, Twitter scams have become a big problem. Twitter scams are for example tweets containing links to sites that have viruses etc. Not only have normal internet users been fooled by these scams but also some of the pro-users have become victims.

This issue has developed along with the increased use of URL shortening services, such as bit.ly and tr.im

A while ago Bit.ly announced that they are making an effort to prevent this, since they are the default link shortening service for twitter.

To you avoid clicking on shorted links or checked, I recommend that you use a web browser add-on/extension that automatically shows the “real” link instead of the shorter version. This way you see the correct Url for the site that the link is taking you to, and it is easier to determine whether it is a site that you trust or not.

For those of you, who just occasionally click on shortened links, I recommend that you check the links at websites who lengthen links, such as LongUrl.com.

Here follow a list of plug-in for Firefox  and Chrome, that will help you avoid the scams by using Long Urls:

Chrome
ChromeMUSE – Shorten and expand URLs with different shortening service providers.
Explode – Expand shortened URLs (e.g. TinyURL) with LongURL
Bit.ly – (shorten, share, and track your links (only bit.ly))

Firefox

LongURL Mobile Expander 2.0.0
Long URL Please 0.4.1 (Article about this addon)

Internet Explorer

Since I do not use IE, I have not tried any IE extension that solves this problem. Unfortunately search did not help me either, so my tips to those of you who use internet explorer are to use one of the universal services that does the same thing.

Check your URLs no matter what browser you use

In case you do not want to use any of these plug-ins you could always use LongUrl.com which is a universal way to show were the short links are taking you. It will take more time to check the links this was as you have to enter the website. But that might be time you’re willing to offer as you do not want the links to be leading you to the wrong place.

General Online Safety

Internet gives us a lot of opportunities and makes things easier, you can save both time and money with the internet. But as it develops faster than many out there has time to follow, I encourage you to stay updated on the news threats that emerge for you as internet develops, and hope that you encourage your friends and families to do the same.

A creative and well-rounded viral marketing campaign: The Fun Theory

From time to time, there are a few marketing campaigns that is just so creative that you have trouble getting them out of your mind. One of the latest brilliant ideas is “The fun theory” an initiative by Volkswagen. Though it is not obviously connected to the cars they sell, or marketed in the old fashion way, this is a campaign that will be stuck in my mind for a long time.

It’s fun, it proves a point both while being produced and when later shown, and you get a few fun statistics to share with your friends after watching them.

The videos that went viral

It all got started when Volkswagen published three videos, the piano staircase, the bottle bank arcade and the world’s deepest bin.

Here are links to the other two:
The bottle arcade & the world’s deepest bin.

About the project

“The fun theory award recognizes those thoughts, ideas and inventions that help prove the fun theory. That fun is the easiest way to change people’s behavior for the better…” (From the fun theory website)

The whole project is based on a competition that gives people a chance to send in their fun theories and compete for a price of 2500 EUR. You can still send in your contribution as a written presentation with a visual picture of the idea. The later could be a sketch, a photo, or a film of a prototype. The competition is open until December 15, and then they will select 10 finalists that will be presented in front of a jury. Here you can see a few of the entries.

Multiple level marketing both viral and creative

This well rounded marketing campaign plays on so many levels:

  1. When they did the videos, it most likely created a buzz from the people who tried the different theories.
  2. First off all it is fun and visual, and easy to share.
  3. The fact that it is a competition where money is at stake, means that many people take it with them after they leave their computer to discuss possible contributions to the competition.
  4. As they keep posting new entries to the competition, people keep coming back to the website to check out other fun theories.
  5. You can find the campaign in many places; their website, a Facebook group, twitter buzz and a youtube channel.

Volkswagens role

When you watch the movies, the Volkswagen logo only comes up on the last picture in the movie. Thus, they have chosen to not over use their logo in the campaign, which I think it an interesting move. As most brand do not seem to be able to create anything without their logo being on display.

While watching the movies, most people will wonder who made them, because they are done professionally.  I think that people will unconsciously appreciate that there is not brand name embedded in the movie.

Volkswagen is not flaunting their brand and let the brand “the fun theory” with logo be in the spotlight, and I think that this could increase the amount of people who will actually remember that Volkswagen was the initiators.

A closer look on the synchronization of LinkedIn & Twitter

The benefits of the cooperation

Two days ago, LinkedIn and Twitter announced their new cooperation; LinkedIn and Twitter go together like peanut butter and chocolate. Surely, I can see a lot of potential with this new cooperation. First, you remove the double work with posting the same information in both places. Second, while LinkedIn might be a more obvious place to announce work opportunities etc, the connection to twitter will send the request to more people.

The main thing about the cooperation I think lies in the party’s individual benefit from it. LinkedIn will most likely become more active from this cooperation and get significant increase in status updates. Twitter might get both more users from LinkedIn by people who just create an account to connect the two, since it now will not take any extra time to produce tweets. Since people tweet about all sort of things, Twitter might also increase the amount of tweets regarding business and professions. I cannot stop than wondering if an increased amount of tweets on these subjects would somehow be good for their financial growth.

The features of the synchronization

Anyway, even though there are benefits for both twitter and LinkedIn users. As well as for the two companies, still worry about what disadvantages that comes from this cooperation. Look at this for example:

share-settings

As you can see, you can chose to share only some tweets or to share all of them. Setting that are made from the LinkedIn website but affects your status updates coming from twitter. While LinkedIn you have to check the square by the twitter logo to get your updates forwarded to Twitter.

linkedin

It would be one thing if they only had the option to choose to connect the status updates on both networks for each post, like you can if you only share tweets with #in. However, as you can choice to have all tweets published on both networks I am worried that the increase number of updates on LinkedIn may be too much. People might become “spammed” on LinkedIn by others frequent twitter updates.

Changing the identity of the networks

From my point of view, the constant flow of twitter is what I expect from the network. The tweets I follow contain anything from links, to questions, to actions and of course answers of the questions “what are you doing right now?.” On LinkedIn, I do not expect this constant flow of updates, I expect people to update their statuses once or twice daily often less than that. The updates are more thought trough and gets to stay there status for a while. I have many contacts that overlap these networks and therefore expect my contact to use them differently. Thus depending on what I want to know about my contacts I chose which network to look up them on.

These identifying functions of networks it one of the reasons why I am on both of them, I have different expectations from them, and look for different things on them. If LinkedIn starts to become too much like twitter, why should I be on both networks?

Individual selection of the features

When people began synchronizing their twitter updates with their Facebook updates I found their updates to be more generic than the updates that they actually posted on Facebook. Thus, they changed the expectation of the Facebook update. Therefore, the possibility to hide particular updates solved this issue. Since, you no longer had to receive the synchronized posts, even though you might miss other updates then. A similar solution on LinkedIn would be very useful.

All in all, If LinkedIn gives us a possibility to hide the synchronized updates, I so far have nothing critical to say about the cooperation.

What do you think? Do you see more advantages? Or perhaps you have already seen threats? How has the cooperation affected you so far?

How To: Tweet to make an impression and make sure that people recieve it

Ok, so honestly this post was supposed to be about why we tweet but instead it turned into a lesson in making your tweets the most desirable to read.


twitter


Jason Pullock asked his followers this question today and I responding saying “To share some of the interesting stuff that I find and to get access information and knowledge that other share with me, you?”Which is true, but how much do we really read other stuff?

I have been going true the stats for the links that I have been sharing over the last couple of days. The results varied a bit depending on the subject and how the tweets was written, but I had only between 3-34 click per link, which is very low considering that I have over 1,800 followers. So why is that?

Well first of all we have to consider that not everyone checks their twitter every day, and most of us see far from all the twitters that the people we follow put up each day. This means that only a small portion of the people following me actually saw the tweets when they came up. Still the number is very small.

If others use twitter in the same way as me, this is how they go about it. You log onto twitter and begin by checking the wall and what people are saying. While scanning trough the current tweets you choose one maybe two tweets with links that you want to follow and click on them. Anything else that might be on that wall you forget instantly and go on to checking replies, DMs and send a tweet yourself.

Knowing this, how do you write tweets that matter? That other people will actually read? There is not only one way, but now when you know what you are trying to do, here are a few tips.

  1. Tweets with links to lists are always popular “ten ways to..” etc.
  2. If you are referring to a blog or article with a title that is boring or does not describe the post well, don´t use it in your tweet, come up with something yourself instead.
  3. Somewhere in the tweet tell people what you are linking to [video] etc.
  4. Do not only post title and link <- add why they should read it or why you read it!

There are other a lot of other tips on how you increase your followers and stuff, but I didn´t want to share that, instead I hope that you think more about how you can impact your current followers.

That is why I tweet: to make an impression by sharing stuff that can affect people or teach people something and I read tweets in hope to get the same in return.

Remember – Quality before quantity!

What do you think? Any Tips that you want to add to the list?

What do you do when you read a RT Tweet?

From a marketing perspective you can see a RT on Twitter as spreading the word mouth to mouth. So if many people does it, I becomes a bit of a viral campaign that is growing by other peoples work.

What I’m wondering is if the text in the Tweet is that get the attention, what is it spreading, or if the person actually tweeting get’s in on the marketing campaign too. (If I may call it that)

Let’s say that you see a Tweet marked RT.

• Do you pay any attention to the Twitterer who sent if originally and consider following this person?

• Or do you only think that this have to be a good tweet and if there is a link is probably worth following?

Please share your thought about this, I’m curious, am I missing something?

data recovery