Annelie Näs

Coach and Entrepreneur

I help you turn your dreams into plans

Personal Coach

Are you aiming higher and want to reach your goals faster? I help my clients reach their goals, get over obstacles on the way and make changes in their lives. Pretty cool right?

Entrepreneur Coach

Want to start your own company, hire, scale or increase your profits? As your coach I’ll help you define where you want to go and how you’ll get there faster.

Define & reach your goals

Believe me, setting goals and reaching them is not an easy task. Let me know if I can assist!

Personal leadership

Take accountability of your life, your choices, relations and priorities to live the life you want to live.

Self-esteem & Confidence

Your self-image can, in the beginning, be your biggest obstacle. Learn how to work with it.

Build your company

Try following a map with no destination, pretty hard right? No matter what you want to achieve, you’ll reach it faster if you know where you’re going.

What is coaching?

Coaching is about defining how you want something to be and thereafter plan how you’ll achieve just that. When this is done, you’ll bump into obstacles as well as opportunities, which I as your coach will help you deal with.

Who needs a coach?

A coach will help you get where you want to go even faster. Not sure where you want to be? That’s just another reason to get a coach since that is exactly what I will help you figure out.

How does coaching work?

Coaching is a process in which we primarily will focus on where you want to go and how you can get there. You’ll be responsible for the content and I for the process. Sounds fair? Good! The process is divided into three parts – defining your goals, reflection and evaluation which we will repeat for each one of the meetings listed below.

1. Free consultation meeting
We’ll have a meeting before we start with the coaching process. During this meeting we’ll get to know each other, I’ll get to know you, you’re challenges and your expectations of your coaching journey. The purpose of this meeting is to decide whether we’re a good match or not and if coaching is the right method for you to get where you want to be in life.
2. Introduction
Here’s where we’ll get started. We’ll start off by making a wheel of life where you get to tell me more about your life in detail, your challenges as well as what you want to focus on. I’ll ask you some questions in order to help you get more clarity and state a clear goal. The goal we set will then be used as a compass during the rest of the process.
3. Reflection
Every meeting starts off with going through what happened since we last spoke and thereafter, I’ll ask you what we’ll be talking about during this meeting. I will also ask you what the goal with the meeting is. Sometimes the conversations are directly related to the goal – sometimes they’re about something less related to the goal but can affect the process in the future. We’ll end each meeting by giving you a few things to do/practice on until next time. These are tasks that we’ll define together.
4. Evaluation
Evaluation and reflection is everything in a coaching process. Every meeting will start with us reflecting over the process by talking about what has happened both in the process, between the meetings and on the journey to your goal. When we’ve come halfway through these meetings, we’ll stop and reflect a bit more. Sometimes by asking you some extra questions and sometimes by giving you some questions to think about at home.
5. Summary
On the last meeting we’ll focus on reflecting over the process, what you’ve learnt on the way, what you’ll take with you, how well we reached your goals and how you’ll work from it now on. I will give you feedback on you during this journey and you will give me feedback on the process that I can take with me.

About me

My name is Annelie Näs, and I’m a Swedish entrepreneur based in Stockholm. I run and own two companies. Naes & Friends that help businesses and professionals create better customer experiences. And Naes Invest, my recently founded investment company, that I started due to my newfound interest in the stock market.

In my spare time, I usually hang out with my boyfriend Mathias, or some friends. I love to travel and try to go somewhere every two months. However, my parent’s cabin is probably my favorite place in the world.


Very satisfied with it as a whole. Glad to have been given the opportunity to get coached. I hope and want to bring with me the tools to reflect on different alternatives / solutions to problems on my own and continue to develop on giving constructive feedback with the tools discussed during the coaching sessions. You’re a rock, Annelie!

The coaching challenged a quite lot where needed. I applied for coaching because I felt a need to break negative patterns and to achieve results but this required a little uncomfortable challenge. However, the challenge was balanced with supportive coaching in a well-balanced way. Surprising how much positive energy lay beneath the surface and came up with the tools and exercises the coaching contained. Annelie worked with genuine interest and burning ambition for me to become my best self. I really recommend Annelie as a coach!

Annelie made sure I set a goal in the beginning and linked our sessions to those goals. I now find myself asking the quesion: “What would Annelie have asked me now?” Or “How would we have approached this situation in a coaching session?”. This way you reach the basic problem faster and can find a solution. Coaching has contributed to my private as well as my professional life. Using the tools I have learned, I have made it easier to express what I know, need and expect from people in my surroundings, something that I believe is incredibly important in all relationships.

Vänta inte. Kontakta mig idag!