About Annelie Näs
A life that feels right from the inside
I’m an entrepreneur, yoga teacher and hypnotherapist. I work with people whose lives look good from the outside, but who don’t feel that way inside—and sense that something needs to change.
My aim is to help you understand what matters to you, feel more at home in yourself, and find the confidence to live accordingly.
From building a business to exploring what health really is
I spent twelve years building and running Aimfor, a digital marketing consultancy, before selling it. Along the way, the company received two Di Gasell awards for business growth. I served on boards and advised other businesses. I loved learning, solving problems and building something with other people.
But I also had a longstanding dream to build health houses: places where people could get support before becoming ill, and explore how to find happiness within themselves.
When my mother suffered a severe stroke, that ambition became more personal. Alongside running the company, I felt responsible for making sure she received the care she needed. Navigating the healthcare system required more involvement than I had imagined, and I found little support for how profoundly the crisis affected my own life.
Until then, my mum had lived what I understood to be a healthy life. Her illness left me with a question: what is health? There had to be more to it than food and movement.
That question led me to hypnotherapy, energy work, plant medicine, yoga, coaching and, eventually, grief recovery. Through these experiences, I began to recognise how my beliefs and inner state shaped my relationships, my choices and what I felt was possible. Looking inward opened up possibilities I hadn’t been able to see before.
What began as my own search became the foundation of the work I do today.
Understanding through experience
Reading about something has never been enough for me. I want to experience it, practise it and understand how it works.
I’ve explored many ways of getting to know myself, feeling safe in my body and living closer to what I actually want. I’m still discovering new layers, but my everyday life is already very different. I listen more closely to what I have energy for and allow that to influence how I spend my days. I’m also learning to ask for support instead of assuming I need to manage everything myself.
I now share the practices that have resonated most with me at different points along the way, including their emotional, physical and spiritual dimensions.
For now, I’m making a life in Piteå, seeing clients, starting to sing again and building Bryohm—a platform helping people explore different paths towards health and wellbeing.
If you sense that something needs to change but don’t know where to begin, let’s have a conversation. We can get to know each other, explore what you need and see whether I can help you find a starting point.
Let’s talk