Entrepreneur, former CEO, coach and curious explorer of what it means to be human.
Have you spent years building a life that looks great on paper, but still have this nagging feeling that something isn't quite right?
That was me a few years ago. Today, my life looks completely different, and that feeling is almost completely gone. I'm still figuring things out, of course, but I've learned to live with less fear, more presence and a much deeper trust in myself and in life.
And that's something I'd love to help others discover, too.
Explore working together
Maybe you've spent years working towards something you genuinely wanted. You've built a career, achieved goals, created a life you're proud of, and from the outside, things are looking pretty good.
But lately, you've started questioning things you never really questioned before.
For me, the question was simply: Is this it?
I wasn't unhappy with everything I'd built. Far from it. But I had this growing feeling that the way I was living wasn't quite right for me anymore, and I couldn't seem to solve it by planning better, working less or setting another goal.
Eventually, I had to start asking myself what I actually wanted, rather than what I thought I was supposed to want.
I used to spend an incredible amount of energy thinking about what other people would think of my choices. I got so good at adapting that I barely noticed how often I was doing it. These days, I'm much more willing to disappoint someone, say what I actually think or choose something that makes very little sense to anybody else. The fear isn't gone, but it gets a lot less say in my decisions.
For years, my calendar told me what every day would look like, often weeks before it happened. Now my days are shaped much more by how I feel, the weather, the wind and what needs doing. I know that kind of flexibility isn't possible for everyone, but the important change is that I notice my own energy, emotions and body again, rather than simply moving from one commitment to the next.
I used to think good decisions were the ones I could explain and justify. Moving back to Piteå wasn't something I wanted or planned, yet it felt like the only right next step. I'm learning to pay attention to that kind of guidance, even when I can't see where it leads. I still use my mind, of course, but I no longer expect it to have every answer.
An introduction
I've founded several companies, worked with entrepreneurs and investors, become an investor myself and served on company boards. For years, I was running a growing business in Stockholm, and by most conventional measures, I was doing pretty well.
I don't regret any of it. Building a company taught me an enormous amount about what I'm capable of, and I still love entrepreneurship. I just eventually had to admit that the life I was building wasn't the one I wanted to keep living.
So I started questioning things. My career, my priorities, why I made certain decisions, and how much of what I believed about success and happiness was actually mine.
That curiosity has taken me around the world, into yoga, dance, hypnosis, coaching and ways of understanding myself that I probably would have dismissed a few years earlier.
And the funny thing is, I think I knew myself better than I realized. I'd just become so used to making decisions based on what was expected of me that I'd stopped taking what I wanted seriously.
These days, I'm much more interested in helping people find their own answers than telling them what I think they should do.
Background
Work with me
I'm not here to teach you how to be me. I'm here to help you listen to you.
I've collected quite a few tools along the way, and what interests me most is how we can combine them depending on what a person actually needs. Sometimes talking helps us see things differently. Sometimes the answers are easier to find through the body, through movement or through exploring patterns we aren't even aware of.
One-to-oneOnline
A personal collaboration between the two of us, three months to begin with. We use coaching, hypnosis and whatever else turns out to be relevant, depending on what you actually need. Having that time gives us room to go further than a single session can.
Explore Private Journey
Founders and leadership teamsOnline & in person
When individuals grow, teams change.
The idea nobody says out loud, the difficult conversation that keeps getting postponed, the person who doesn't feel heard. A lot of what happens in a team starts with what each of us brings into the room. Far from all of it, though: structure and leadership matter too, and not every problem in a company is somebody's personal fault. I work with individual conversations, shared exercises and follow-up over time.
Explore Team AlignmentTalksOn request
Talks that are meant to make people think, and hopefully laugh a bit along the way.
The Courage to Be Yourself
What happens when we stop living by other people's expectations?
Beyond Success: What Are We Really Building?
What are founders and leaders doing with their unusual ability to create and build, and what impact do they want to have?
Open to anyonePiteå and beyond
Spaces to connect, move and explore together.
Yoga, Life Force Activation, workshops and gatherings, many of them in Piteå. You're welcome to come once and see what you think.
Explore ExperiencesThere is so much advice out there about how we should eat, work, exercise, think and live. And while I think there's plenty we can learn from other people, I've become increasingly convinced that we need to get better at listening to ourselves.
That doesn't mean ignoring everything around us or always doing whatever feels easiest. It means becoming curious about our own reactions, learning to recognize fear and old habits, and taking responsibility for the choices we make.
I don't believe anyone else can tell you exactly what your life should look like. I certainly can't.
But I can help you explore how to find out for yourself.
I haven't stopped being an entrepreneur. I still love creating things, exploring ideas and connecting people. These days, I'm simply more interested in what I'm building and why.
Wellbeing platform
My wellbeing platform and passion project, exploring how we can take a more active role in our own health and wellbeing.
Podcast
A podcast about life, self-discovery and the things we learn along the way. Through conversations with different people, I explore the experiences and questions that shape how we see ourselves and the world.
Substack
I share thoughts, questions and reflections on Substack. Sometimes about entrepreneurship, sometimes about personal growth, and often about whatever I'm currently trying to understand.
Recent posts
If something you've read here resonates with you, I'd love to hear from you. You don't need to have a clear plan or know exactly what you're looking for before reaching out.
