The Idea That Grew With Me

Many years ago, I found out what I wanted to do with my life: build a health house. In Swedish, the word for hospital—sjukhus—literally means “Sick House,” and I remember thinking: there must be another way.

Back then, I had no idea how to begin. I lacked the skills, the experience, even the language to describe what I was envisioning. So I laid out what I thought I’d need: either I would drop everything and start a new path as a medical doctor (not sure this would have helped me get there), or I’d build the other skills I believed were just as essential. I chose the second path. I focused on leadership, learned how to build, explored how to raise capital, and trusted that my social nature would eventually connect me with the right people.

Then, about three and a half years ago, my mum got sick. At the time, I didn’t fully grasp how much it affected me—but in hindsight, I think I changed overnight. She was one of the healthiest people I knew—always moving, eating with care, deeply loving. When someone like that becomes seriously ill, suddenly and without warning, it shakes your understanding of what health really is. That moment sent me down a very different path—one driven by a deep need to understand.

I don’t claim to have the answers—probably not even 1% of them. But if I compare what I knew back then to what I know now, the gap is enormous. And if most people live with the limited knowledge I had at the time, then we urgently need to bridge that gap. That’s the purpose of the health house I still dream of creating.

Here’s a glimpse of what I’ve come to believe: we’re born with incredible, intelligent bodies. Every part—heart, bladder, lymph system, skin—has a role and works in harmony. But life happens. We experience things that aren’t loving or safe. Parts of our system freeze. We stop breathing fully. Some functions shut down, and others overcompensate. Slowly, we start living in a body that’s constantly adapting to survive. Over time, this creates tension, anxiety, pain—and sometimes illness.

Restoring health means bringing life back to the frozen parts. That’s not something we can fix with just a pill or a treatment plan. It requires deep work—physical, emotional, mental, and spiritual. Often, the memories held in the body were terrifying at the time, but they no longer are. When we can truly feel that we’re safe, when we can trust that we’re loved, our bodies can start to soften again. We can return to ourselves. We can feel alive.

It’s not an easy path. And it looks different for everyone. But the company I’m building now is here for those who are ready to walk it—and for those who are still searching for the beginning of their way back.